Lea Horn
Broschiertes Buch

Assessing the Potential of Sponsorship for Marketing Communications of Scottish Charities

Versandkostenfrei!
Versandfertig in 1-2 Wochen
42,95 €
inkl. MwSt.
Weitere Ausgaben:
PAYBACK Punkte
0 °P sammeln!
Master's Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Edinburgh Napier University, language: English, abstract: Recent trends in the charity sector predict a challenging future in terms of procuring funding, as the Scottish Government is likely to decrease funds allocated to the third sector. In this context, this study aims to critically evaluate the potential of sponsorship as a marketing communications method for Scottish charities with focus on charities as the sponsoring entity.The author considers this assessment import...