Astute Competition - Johnson, Peter
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This book is embedded in practical tools which proposes a fourth field of economics in addition to macro, micro and industrial organisation economics (IO); namely what may be called the economics of diversity. This book asserts that businesses are as individual as people. All have unique identities, what may be called genomes. As such economic diversity is the norm, rather than the economics of commodities. Contemporary economics deals very effectively with commodities in situations of perfect competition. It also makes some useful insights into imperfect competition and monopoly. The first…mehr

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Produktbeschreibung
This book is embedded in practical tools which proposes a fourth field of economics in addition to macro, micro and industrial organisation economics (IO); namely what may be called the economics of diversity. This book asserts that businesses are as individual as people. All have unique identities, what may be called genomes. As such economic diversity is the norm, rather than the economics of commodities. Contemporary economics deals very effectively with commodities in situations of perfect competition. It also makes some useful insights into imperfect competition and monopoly. The first half of the book expands the conceptual underpinnings of the economics of diversity (ecosystems, business models, advantage, rents and valuation of resources); the second half demonstrates how these methods can be practically applied through tools and techniques to deal with questions of business development, corporate strategy, mergers and acquisitions, and start-ups. *Proposes of fourth field of economics (i.e., macro, micro, industrial organization-IO, and economics of diversity) *Presents the basics of economics of diversity *Discusses practical application methods
Autorenporträt
The author/translator has previously published a ground-breaking translation of The Discourse on Realizing There is Only the Virtual Nature of Consciousness (Vijnapti Matrata Siddhi, ¿¿¿¿) by Xuanzang, an essential text of East Asian Buddhism from the School on the Practice of Engaged Meditation (Yogacara). The author has also published an in-depth study of The Heart Sutra (Prajna Paramita Hrdaya Sutra, ¿¿¿¿¿¿¿¿) that includes translation of all versions of it in the East Asian Buddhist canon, translations of renowned commentaries on it by Fazang (of the Chinese Huayan School) and Kukai (of the Japanese Shingon School) as well as several essays from masters of the Huayan School on the seamless interpenetration found between the grace descending from the Buddha's spiritual life and the phenomena that constitute the mutually dependent conditions arising from sentient existence.