Attention and Action - Adelsberger, Kevin E.
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We define marketing as: Marketing is the effort of getting someone's attention and motivating them to take your call to action/goal. This book breaks that down into to steps to take you from no marketing to conquering marketing.

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We define marketing as: Marketing is the effort of getting someone's attention and motivating them to take your call to action/goal. This book breaks that down into to steps to take you from no marketing to conquering marketing.