Stephen Bitgood

Attention and Value

Keys to Understanding Museum Visitors

• Broschiertes Buch

Produktbeschreibung

Bitgood, a leading visitor researcher, offers an important new model of visitor attention and shows how museum practitioners can apply it to create more effective museum environments that capture and sustain visitor attention.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 214
• Erscheinungstermin: 30. April 2013
• Englisch
• Abmessung: 226mm x 151mm x 17mm
• Gewicht: 356g
• ISBN-13: 9781611322637
• ISBN-10: 1611322634
• Artikelnr.: 36873998

Autorenporträt

Bitgood, Stephen

Inhaltsangabe

Part 1 What We Know about Visitor Attention
Chapter 1 Introduction
Chapter 2 Early Studies In Visitor Attention
Chapter 3 Review of Visitor Attention Theories and Models
Chapter 4 Inferred Outcomes of Engaged Attention
Chapter 5 Overview of The Attention-Value Model
Part 2 Understanding Value and Motivation
Chapter 6 Value as a Combination of Quality and Duration: Impact on Choice of Film
Chapter 7 How Value Influences Choice of Text Passages
Chapter 8 Predicting Engaged Attention to Exhibit Text Passages
Part 3 Ways to Promote Engaged Attention
Chapter 9 Prompting Engaged Attention with Visitor Self-Guides
Chapter 10 Prompting Engaged Attention by Instructions to Describe or Compare Exhibit Objects
Chapter 11 How Label Placement Influences Visitor Attention
Chapter 12 Prompting Attention to Exhibits by Supplementing Audio with Text
Chapter 13 Prompting Attention with a Large Interpretive Background
Part 4 Promoting Engaged Attention Though Exhibit Design
Chapter 14 Phenomena Associated with Decreases in Visitor Attention
Chapter 15 Visitor Navigation and Attention
Chapter 16 Visitor Attention in Exhibitions: Some Guiding Principles