Stuart Oskamp, P Wesley Schultz

Attitudes and Opinions

• Broschiertes Buch

Produktbeschreibung

Intended as a main or supplementary text in courses on attitudes, opinion, survey research, or persuasion taught in departments of psychology, communication, marketing, sociology, and political science.

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Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• 3rd edition
• Seitenzahl: 592
• Erscheinungstermin: 9. Juni 2014
• Englisch
• Abmessung: 249mm x 175mm x 33mm
• Gewicht: 1043g
• ISBN-13: 9781138003910
• ISBN-10: 1138003913
• Artikelnr.: 42234193

Autorenporträt

Stuart Oskamp, P. Wesley Schultz

Inhaltsangabe

Contents:Part I:Approaches to Studying Attitudes and Opinions. Background:
History and Concepts. Social Perception and Social Cognition. Measurement
of Explicit Attitudes. Implicit Measures of Attitudes. Structure and
Functions of Attitudes and Beliefs. Public Opinion Polling. The Structure
of Public Opinion. Formation of Attitudes and Opinions. Communication of
Attitudes and Opinions. Attitude Change Theories and Research: Methodology,
Learning, and Judgment Approaches. Attitude Change: Cognitive Theories and
Research. Attitude-Behavior Consistency and Related Issues. Part II:Public
Opinion on Socially Important Topics. Political Attitudes I. Political
Attitudes II. International Attitudes. Racism and Prejudice. Gender Role
Attitudes. Environmental Attitudes.