Richard E Petty, John T Cacioppo

Attitudes and Persuasion

Classic and Contemporary Approaches

• Gebundenes Buch

Produktbeschreibung

This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 336
• Erscheinungstermin: 7. Mai 2019
• Englisch
• Abmessung: 229mm x 152mm x 19mm
• Gewicht: 612g
• ISBN-13: 9780367314620
• ISBN-10: 0367314622
• Artikelnr.: 57146059

Autorenporträt

Richard E Petty

Inhaltsangabe

Attitudes and Persuasion
Foreword
Preface
Attitudes and Persuasion
Introduction to Attitudes and Persuasion
Conditioning and Modeling Approaches
The Message
learning Approach
Judgmental Approaches
Motivational Approaches
Attributional Approaches
Combinatory Approaches
Self
persuasion Approaches
Epilog: A General Framework for Understanding Attitude Change Processes

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Attitudes and Persuasion -- Foreword -- Preface -- Attitudes and Persuasion -- Introduction to Attitudes and Persuasion -- Conditioning and Modeling Approaches -- The Message-learning Approach -- Judgmental Approaches -- Motivational Approaches -- Attributional Approaches -- Combinatory Approaches -- Self-persuasion Approaches -- Epilog: A General Framework for Understanding Attitude Change Processes