Edwin M Field, Selma G Field

Audel Promoting and Marketing Your Crafts

• Broschiertes Buch

Produktbeschreibung

Provides the craftsperson with the guidance needed to promote, market and sell his or her arts and crafts. The book offers a wide range of techniques, starting with a business plan, and explains the processes of obtaining media exposure, locating promotional tools, and selecting outlets.

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Produktdetails

• Verlag: Wiley
• Seitenzahl: 360
• Erscheinungstermin: 18. Januar 1994
• Englisch
• Abmessung: 216mm x 140mm x 21mm
• Gewicht: 508g
• ISBN-13: 9780025377424
• ISBN-10: 0025377426
• Artikelnr.: 20985940

Autorenporträt

Edwin M. Field and Selma G. Field are the authors of Audel Promoting and Marketing Your Crafts, published by Wiley.

Inhaltsangabe

Preface ix
Acknowledgements xiii
Section-One Introduction to Craft Marketing 1
Section-Two The P's at Work 69
Section-Three The Business of Crafts 235
Section-Four References 
Marketing Glossary 287
Resources 293
Index 325