Chris Stone

Audio Recording for Profit

The Sound of Money
Herausgeber: Goggin, David

• Broschiertes Buch

Produktbeschreibung

This book is the first real inside look at the business of professional audio recording, which fuels a multibillion dollar global music industry. Industry pioneer Chris Stone, founder of the legendary Record Plant, provides hard-earned business strategies, guidelines, and advice on every aspect of launching and managing a professional audio recording business. This book is for every audio profit center - from the project studio in the garage to the multi-room diversified recording facility. With 30 years of practical business experience, Mr. Stone reveals the secrets of profitable survival in the pro audio world of today and tomorrow. Why be a player in the professional audio recording industry? What is the attraction and potential payoff? How big an operation are you contemplating? To succeed, one must categorize the various types and sizes of pro audio facilities and their customer bases. It is also essential to understand creative management, marketing, promotion, and the modern economics of pro audio. The professional of tomorrow anticipates recording for new media and is prepared for diversification. All of these issues and more are addressed in this book.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 330
• Erscheinungstermin: 11. Februar 2000
• Englisch
• Abmessung: 234mm x 156mm x 18mm
• Gewicht: 503g
• ISBN-13: 9780240803869
• ISBN-10: 0240803868
• Artikelnr.: 22416985

Autorenporträt

Chris Stone, David Goggin

Inhaltsangabe

Part 1 Rock and Roots
Chapter 1 The L.A. Goldrush-Thirty Years of Studio Excellence
Chapter 2 Yesterday, Today, and Tomorrow-Where We've Been and Where We're Going
Part 2 Going Global-The New Realities
Chapter 3 The Global Recording Village Is Now
Chapter 4 What Is World Class?
Chapter 5 Motherships and Satellites: The New Generation
Chapter 6 So You Want to Build a Recording Studio?
Chapter 7 Tips for the Smaller Studio
Part 3 Creating and Maintaining Success
Chapter 8 Twelve Steps Toward Better Management
Chapter 9 YOUR Studio Time
Chapter 10 Management by Exception
Chapter 11 Covet Your Second Thoughts
Chapter 12 Praise and Productivity
Part 4 Diversify or Die
Chapter 13 Audio Recording in the 21st Century
Chapter 14 Diversification: Providing New Services to Different Clients
Chapter 15 Secrets of Success on the New Recording Frontier
Part 5 Creative Marketing and Promotion
Chapter 16 Pro-Audio Pro-Motion
Chapter 17 Attracting the Client: Record, Film, and Television Companies
Chapter 18 Attracting the Mix: Music Producers and Audio Engineers
Chapter 19 Working (with) the Press
Chapter 20 Market-Driven Profit Centers-Finding Your Niche
Part 6 Financial Concerns
Chapter 21 Protect Your Success
Chapter 22 Profit Today, Prepare for Tomorrow
Chapter 23 Profit from Your Financial Statements
Chapter 24 The Art of Credit and Collection
Chapter 25 Equipment Leasing-Is It for You?
Part 7 Sound Economics
Chapter 26 Smart Studio Pricing
Chapter 27 Examining Your Profit Centers
Chapter 28 A Few Good Chess Moves Can Boost Your Profitability
Chapter 29 Learn from Outsiders What Is Best for Your Business
Part 8 The Importance of Conventions
Chapter 30 AES the Smart Way
Chapter 31 AES Europe-A Different Perspective
Chapter 32 NAB Means New Audio Business
Part 9 Efficient Facility Management
Chapter 33 Communication Then and Now
Chapter 34 Good Insurance Is the Best Policy
Chapter 35 Projecting Future Business-While You Enjoy It!
Chapter 36 The Paper Tiger Can Destroy You-Training Is the Answer
Part 10 The Sound of Money
Chapter 37 Absolute Symbiosis-Suppliers and Providers
Chapter 38 The Changing Roles of Music Producer and Audio Engineer
Chapter 39 Console Obsolescence-What Do I Do Now?
Chapter 40 Acoustics for the 21st Century
Chapter 41 The Second Digital Revolution
Chapter 42 Recording for Profit-The Sound of Money
Chapter 43 Epilogue Woodstock '94-A Major Pro Audio Case History