Dina Joory

Augmented Reality Applications

For B2C Marketing and Communications Strategies

• Broschiertes Buch

Produktbeschreibung

For the last few years, technologies for implementing augmented reality for smartphones applications have been developed, and are now more and more dedicated to consumers' entertainment and services. Nowadays, all the new technologies and devices allow us to always be in contact with virtual and even augmented realities. But many consumers still aren't familiar with these new technologies, even though they already have a smartphone in their pockets. So many things could be accomplished with AR applications in many fields: health, tourism, gaming, informative prospects, retailing, education, training etc. Augmented reality and new technologies for smartphone's applications can allow companies and brands to create enriching consumers' new experiences with an entertaining storytelling to influence them in their daily behaviors and purchases.This book, therefore, provides strategic recommendations and smart advice for industries and companies to create and promote an AR mobile app with a marketing and communication vision.The analysis should help shed some light on this new and exciting augmented reality environment, and should be especially useful to professionals in Communications.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 124
• Erscheinungstermin: 14. Februar 2017
• Englisch
• Abmessung: 220mm x 150mm x 8mm
• Gewicht: 203g
• ISBN-13: 9783330045477
• ISBN-10: 3330045477
• Artikelnr.: 47611995

Autorenporträt

Dina Joory é uma estudante de mestrado em comunicação e marketing internacional no Instituto ISCOM Paris. Durante os seus estudos, escreveu a sua tese sobre aplicações de realidade aumentada para smartphones e a sua utilização nas estratégias de comunicação e marketing das marcas. O seu objetivo é popularizar esta tendência futura como a nova ferramenta chave para contar histórias.