Augmenting Retail Reality, Part a

Blockchain, Ar, Vr, and the Internet of Things
Herausgeber: Verma, Balraj; Sindhav, Birud; Raman, Murali; Mittal, Amit

• Gebundenes Buch

Produktbeschreibung

In an era marked by unprecedented technological advancements, the retail industry is at the forefront of a transformative journey. This work delves into the dynamic interplay between cutting-edge technologies and the evolving landscape of retail commerce.

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Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 232
• Erscheinungstermin: 9. Dezember 2024
• Englisch
• Abmessung: 229mm x 152mm x 14mm
• Gewicht: 481g
• ISBN-13: 9781836086352
• ISBN-10: 1836086350
• Artikelnr.: 71204749

Autorenporträt

Balraj Verma is working as an Assistant Professor in the Doctoral Research Centre at Chitkara Business School with Chitkara University, Rajpura, Punjab. Amit Mittal has over two decades of domestic and international experience in academic leadership, teaching, research, consulting, trainingn and mentorship. Murali Raman is a Professor and Deputy Vice Chancellor (Academic Development and Strategy) at Asia Pacific University of Technology and Innovation Technology Park, Malaysia. Birud Sindhav is a professor of marketing at the University of Nebraska at Omaha. He has a PhD with a marketing focus from the University of Oklahoma, Norman.