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Backpacking as a lifestyle and as a business has significantly grown in many parts of the world. Asia has become a popular destination among Western backpackers for its low costs and varied landscapes and culture. Throughout, backpackers seek to avoid the packaged and arranged tours in search of an idealized authentic' travel. Through an exploration of backpacking culture in South-East Asia, this work explores the relationships of authenticity' and the experience economy' from within the paradigm of the tourism industry. Through discussions of how authenticity is staged and consumed in a…mehr

Produktbeschreibung
Backpacking as a lifestyle and as a business has significantly grown in many parts of the world. Asia has become a popular destination among Western backpackers for its low costs and varied landscapes and culture. Throughout, backpackers seek to avoid the packaged and arranged tours in search of an idealized authentic' travel. Through an exploration of backpacking culture in South-East Asia, this work explores the relationships of authenticity' and the experience economy' from within the paradigm of the tourism industry. Through discussions of how authenticity is staged and consumed in a tourism context, recommendations and branding strategies for backpacking markets in South East Asia are provided.
Autorenporträt
Kun Dong was born in China but has lived, worked and studied in Denmark for the last seven years. He has an MA in Tourism from Aalborg University, Denmark with a specialization in international tourism.