Amy Colbourn

Awareness Is Overrated

And Other Provocative Ideas about Marketing

• Broschiertes Buch

Produktbeschreibung

This is a book about marketing that's meant to be provocative enough to start a conversation. You don't have to agree, you just have to be interested enough to consider another point of view and a fresh perspective on old marketing concepts.

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Produktdetails

• Verlag: Neil Investments Inc
• Seitenzahl: 82
• Erscheinungstermin: 15. April 2024
• Englisch
• Abmessung: 212mm x 134mm x 8mm
• Gewicht: 136g
• ISBN-13: 9798350943788
• Artikelnr.: 70166388

Autorenporträt

Amy Colbourn is a marketing executive and brand strategist who has spent a career in advertising working for a some of the hardest working independent brand marketing and advertising agencies from Philadelphia to Phoenix. A Delaware native, Amy attended the University of Northern Colorado in Greeley where she earned a BA degree in Journalism and Mass Communications -- with an Emphasis in Advertising. She possesses a passion for marketing, a tenacity to challenge the status quo and a desire to do great work.