Simon Hall

B2B Digital Marketing Strategy

How to Use New Frameworks and Models to Achieve Growth

• Broschiertes Buch

Produktbeschreibung

Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing with this essential handbook.

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Produktdetails

• Verlag: Kogan Page Ltd
• 2 Revised edition
• Seitenzahl: 392
• Erscheinungstermin: 31. Oktober 2023
• Englisch
• Abmessung: 229mm x 154mm x 23mm
• Gewicht: 616g
• ISBN-13: 9781398610170
• ISBN-10: 1398610178
• Artikelnr.: 67568152

Autorenporträt

Simon Hall

Inhaltsangabe

Chapter
01: The new evolving business landscape; Section
PART ONE: DEVELOPING THE B2B DIGITAL STRATEGY; Chapter
02: B2B digital marketing strategy; Chapter
03: B2B customer journeys and the customer experience; Chapter
04: B2B personalisation marketing and buyer personas; Chapter
05: B2B customer insights and data management Section
PART TWO: GENERATING AWARENESS; Chapter
06: Generating awareness; Chapter
07: B2B SEO and search strategies; Chapter
08: B2B websites and website strategies; Section
PART THREE: Digital for lead generation and lead nurturing; Chapter
09: B2B digital marketing for lead generation; Chapter
10: B2B digital and lead nurturing; Section
PART FOUR: Digital campaign management and integration; Chapter
11: B2B content marketing; Chapter
12: B2B digital marketing campaign planning; Chapter
13: Digital integration marketing in B2B; Chapter
14: Digital marketing and sales; Chapter
15: Measuring digital marketing; Section
PART FIVE: Digital for retaining customers; Chapter
16: Digital retention marketing Chapter
17: Digital retention marketing channels; Chapter
18: Digital retention marketing strategies; Section
PART SIX: B2B social media and digital marketing platforms; Chapter
19: B2B Social media marketing strategies; Chapter
20: Digital marketing technologies and platforms;