A practical guide on how B2B brands can partner with creators who align with their brand values and have a genuine connection with their audience in order to create more authentic and effective campaigns that deliver real business results.
A practical guide on how B2B brands can partner with creators who align with their brand values and have a genuine connection with their audience in order to create more authentic and effective campaigns that deliver real business results.
Nick Bennett is Senior Director of Events, Partnerships, Community, Social & Creator Studio at Airmeet, a fast-growing platform for virtual events. Based near Boston, Massachusetts he has over a decade of marketing expertise, co-founding Revenue Era, a community of marketers driving revenue over leads and running The Anonymous Marketer Podcast which tackles the most pressing questions from the B2B marketing community.
Inhaltsangabe
Chapter 00: Introduction Chapter 01: The History and Evolution of Influencer Marketing Chapter 02: Understanding the Landscape of Influencer Marketing Chapter 03: Legalities and Ethical Considerations Chapter 04: Using Social Listening for Your B2B Influencer Campaigns Chapter 05: Crafting Your Influencer Marketing Campaign Chapter 06: Tools of the Trade: Analysis, Measurement, and Content Creation Chapter 07: Forging Long Term B2B Influencer Partnerships Chapter 08: International Influencer Marketing Chapter 09: Influencer Marketing on LinkedIn and Other B2B Networks Chapter 10: Amplifying Your Strategy Chapter 11: Multimedia platforms (Instagram and Snapchat) Chapter 12: Other platforms to consider Chapter 13: Crisis Management in Influencer Marketing Chapter 14: Getting Identified as an Influencer Yourself Chapter 15: Achieving Long term Success as a Creator Chapter 16: Looking Forward: Future Trends in B2B Influencer Marketing
Chapter 00: Introduction Chapter 01: The History and Evolution of Influencer Marketing Chapter 02: Understanding the Landscape of Influencer Marketing Chapter 03: Legalities and Ethical Considerations Chapter 04: Using Social Listening for Your B2B Influencer Campaigns Chapter 05: Crafting Your Influencer Marketing Campaign Chapter 06: Tools of the Trade: Analysis, Measurement, and Content Creation Chapter 07: Forging Long Term B2B Influencer Partnerships Chapter 08: International Influencer Marketing Chapter 09: Influencer Marketing on LinkedIn and Other B2B Networks Chapter 10: Amplifying Your Strategy Chapter 11: Multimedia platforms (Instagram and Snapchat) Chapter 12: Other platforms to consider Chapter 13: Crisis Management in Influencer Marketing Chapter 14: Getting Identified as an Influencer Yourself Chapter 15: Achieving Long term Success as a Creator Chapter 16: Looking Forward: Future Trends in B2B Influencer Marketing
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