A practical guide on how B2B brands can partner with creators who align with their brand values and have a genuine connection with their audience in order to create more authentic and effective campaigns that deliver real business results.
A practical guide on how B2B brands can partner with creators who align with their brand values and have a genuine connection with their audience in order to create more authentic and effective campaigns that deliver real business results.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Nick Bennett is TACK's co-founder and chief customer officer, having over a decade of experience in B2B marketing. Based near Boston, he specializes in go-to-market strategies and champions a people-first approach to drive revenue growth. Nick integrates the creator economy into B2B marketing, sharing insights as a creator and professional. He authors the People-First GTM Newsletter, providing weekly insights on modern buying behaviors and co-hosts the GTM News Desk podcast with Mark Kilens, discussing B2B trends and strategies. Through these platforms, he advocates for people-centric approaches in the B2B landscape.
Inhaltsangabe
Chapter 00: Introduction Chapter 01: The History and Evolution of Influencer Marketing Chapter 02: Understanding the Landscape of Influencer Marketing Chapter 03: Legalities and Ethical Considerations Chapter 04: Using Social Listening for Your B2B Influencer Campaigns Chapter 05: Crafting Your Influencer Marketing Campaign Chapter 06: Tools of the Trade: Analysis, Measurement, and Content Creation Chapter 07: Forging Long Term B2B Influencer Partnerships Chapter 08: International Influencer Marketing Chapter 09: Influencer Marketing on LinkedIn and Other B2B Networks Chapter 10: Amplifying Your Strategy Chapter 11: Multimedia platforms (Instagram and Snapchat) Chapter 12: Other platforms to consider Chapter 13: Crisis Management in Influencer Marketing Chapter 14: Getting Identified as an Influencer Yourself Chapter 15: Achieving Long term Success as a Creator Chapter 16: Looking Forward: Future Trends in B2B Influencer Marketing
Chapter 00: Introduction Chapter 01: The History and Evolution of Influencer Marketing Chapter 02: Understanding the Landscape of Influencer Marketing Chapter 03: Legalities and Ethical Considerations Chapter 04: Using Social Listening for Your B2B Influencer Campaigns Chapter 05: Crafting Your Influencer Marketing Campaign Chapter 06: Tools of the Trade: Analysis, Measurement, and Content Creation Chapter 07: Forging Long Term B2B Influencer Partnerships Chapter 08: International Influencer Marketing Chapter 09: Influencer Marketing on LinkedIn and Other B2B Networks Chapter 10: Amplifying Your Strategy Chapter 11: Multimedia platforms (Instagram and Snapchat) Chapter 12: Other platforms to consider Chapter 13: Crisis Management in Influencer Marketing Chapter 14: Getting Identified as an Influencer Yourself Chapter 15: Achieving Long term Success as a Creator Chapter 16: Looking Forward: Future Trends in B2B Influencer Marketing
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