Understand how traditional marketing methods can be directly applied to B2B businesses to deliver results across brand, reputation, relationships and revenue.
Understand how traditional marketing methods can be directly applied to B2B businesses to deliver results across brand, reputation, relationships and revenue.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Kate Mackie is a Partner and Global Integrated Go-To-Market Lead at EY. Based in Salisbury, UK she is a Fellow of the Chartered Institute of Marketing, an alumnus of the Institute for Real Growth and a member of the Marketing Society where she was nominated as Most Influential Marketer of the year 2023. With 20+ years' experience, she is regularly an awards panellist selecting best brands, awarding agency accolades and ensuring marketing excellence has B2B representation. She is an active mentor for entry level marketers and a guest lecturer at Cambridge Judge Business School.
Inhaltsangabe
Chapter 00: Introduction: The Untapped Power of B2B Marketing Chapter 01: Marketing as a Business Function Chapter 02: Back to Brilliant Basics Chapter 03: Strategic Planning in B2B Chapter 04: B2B Audience Targeting Chapter 05: B2B Brand: Why it Matters More Than You Think Chapter 06: Reputation: Built Through Loyalty, Advocacy and Success Stories Chapter 07: Relationships: Maximising Your Most Valuable Asset Chapter 08: Revenue: Unlocking Marketing Influenced Sales Chapter 09: Internal Communications: Activating Internal Advocates Chapter 10: Marketing Management: Getting the Business Behind You Chapter 11: Conclusion: Marketing Means Business
Chapter 00: Introduction: The Untapped Power of B2B Marketing Chapter 01: Marketing as a Business Function Chapter 02: Back to Brilliant Basics Chapter 03: Strategic Planning in B2B Chapter 04: B2B Audience Targeting Chapter 05: B2B Brand: Why it Matters More Than You Think Chapter 06: Reputation: Built Through Loyalty, Advocacy and Success Stories Chapter 07: Relationships: Maximising Your Most Valuable Asset Chapter 08: Revenue: Unlocking Marketing Influenced Sales Chapter 09: Internal Communications: Activating Internal Advocates Chapter 10: Marketing Management: Getting the Business Behind You Chapter 11: Conclusion: Marketing Means Business
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