B2B Selling by Email - Assey, Gerard
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Online technologies have transformed the way business operates in recent years and email has proven to be the customers' top pick among all other channels. But, there must be surely a difference between an email that no one opens and responds to and one that generates interest and fetches a number of new customers? Crafting the perfect cold sales email therefore requires a skill- that will get your point across in a friendly yet professional way- given that the average professional sends 40 emails per day and receives 121, there is definitely a chance to move fast in email communication, which…mehr

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Online technologies have transformed the way business operates in recent years and email has proven to be the customers' top pick among all other channels. But, there must be surely a difference between an email that no one opens and responds to and one that generates interest and fetches a number of new customers? Crafting the perfect cold sales email therefore requires a skill- that will get your point across in a friendly yet professional way- given that the average professional sends 40 emails per day and receives 121, there is definitely a chance to move fast in email communication, which means that you have 40 opportunities to market yourself and your business in those individual emails you send, every single day. Unlike B2C, a B2B Email Marketing campaign involves sending emails to businesses rather than individual buyers. B2B is more focused on logical and process-driven decisions, while B2C is more geared towards emotions and purchase decisions. In B2B the goal is to reach out to your prospects, B2B buyers, via their working email, educate them about your products/ services and convert them into qualified leads Therefore when it comes to B2B lead generation, email marketing is still king. But how do B2B email marketing strategies differ from B2C email marketing efforts? And what best practices and strategies should you follow for success? Ultimately, successful B2B email marketing requires a lot of a disciplined approach to: Test, compare, measure, optimize, repeat and this is what this guide and master workbook will help you do- right from understanding what a B2B Emailer should be, to crafting a professional one that fetches the desired result- you will have a step by step approach on getting started along with helpful templates to aid you further, enabling you have the confidence to write attention-grabbing emails that prospects WILL want to read and act on. So here's to how to Write Right, Convert More- the B2B Email Way!
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