Julie Atherton
B2B Social Selling Strategy: Connect with Customers, Build Relationships and Drive Sales
Julie Atherton
B2B Social Selling Strategy: Connect with Customers, Build Relationships and Drive Sales
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- Produkterinnerung
Leverage social media effectively to nurture prospects, develop relationships and stand out from the competition, to create stronger B2B leads and sales.
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Leverage social media effectively to nurture prospects, develop relationships and stand out from the competition, to create stronger B2B leads and sales.
Produktdetails
- Produktdetails
- Verlag: Kogan Page Ltd
- Seitenzahl: 280
- Erscheinungstermin: 29. November 2022
- Englisch
- Abmessung: 232mm x 156mm x 18mm
- Gewicht: 432g
- ISBN-13: 9781398604490
- ISBN-10: 1398604496
- Artikelnr.: 63239778
- Verlag: Kogan Page Ltd
- Seitenzahl: 280
- Erscheinungstermin: 29. November 2022
- Englisch
- Abmessung: 232mm x 156mm x 18mm
- Gewicht: 432g
- ISBN-13: 9781398604490
- ISBN-10: 1398604496
- Artikelnr.: 63239778
Julie Atherton, based in Bristol, UK, founder of Small Wonder is a business leader, public speaker, consultant and strategist with 30 years' experience gained working with global brands including Nissan, ITV, Deloitte Digital, Asos and St John Ambulance. Awarded IDM Educator of the Year in 2018, she trains marketing professionals and business leaders in digital, brand, social media and content marketing. Previous chair of the DMA Social Media Council, she is also an experienced trustee and non-executive director for a range of organizations including the IDM Qualifications Advisory Board and Union of Brunel Students.
Chapter
01: Introduction
How To Use This Book; Chapter
02: The Modern B2B Sales Challenge
Who Sells, How They Do It And Why It Works; Chapter
03: Getting Started
Creating Your Own B2B Social Selling Strategy With Achievable Objectives And KPIs; Chapter
04: Networked Audiences
Finding Your Networked Audiences On Social Media, What Do They Look Like, And How Can You Understand Them?; Chapter
05: The Interdependent Brand
Differentiating Your Business Through Mature Relationships And Effective Content Marketing; Chapter
06: Campaigns
How To Take An Integrated Approach To B2B Social Selling Channel Selection; Chapter
07: Campaigns
Building And Implementing A B2B Social Selling Plan; Chapter
08: B2B Social Selling Tools
How To Select The Best Tools To Improve Efficiencies, Increase Insight, And Transform Results; Chapter
09: Using B2B Social Media Influencers
Making The Most Of Influencer Relationships; Chapter
10: Monitoring And Measurement
Measuring The Effectiveness Of Your B2B Social Selling Strategy; Chapter
11: Social Transformation
Creating A B2B Social Selling Culture In Your Business
01: Introduction
How To Use This Book; Chapter
02: The Modern B2B Sales Challenge
Who Sells, How They Do It And Why It Works; Chapter
03: Getting Started
Creating Your Own B2B Social Selling Strategy With Achievable Objectives And KPIs; Chapter
04: Networked Audiences
Finding Your Networked Audiences On Social Media, What Do They Look Like, And How Can You Understand Them?; Chapter
05: The Interdependent Brand
Differentiating Your Business Through Mature Relationships And Effective Content Marketing; Chapter
06: Campaigns
How To Take An Integrated Approach To B2B Social Selling Channel Selection; Chapter
07: Campaigns
Building And Implementing A B2B Social Selling Plan; Chapter
08: B2B Social Selling Tools
How To Select The Best Tools To Improve Efficiencies, Increase Insight, And Transform Results; Chapter
09: Using B2B Social Media Influencers
Making The Most Of Influencer Relationships; Chapter
10: Monitoring And Measurement
Measuring The Effectiveness Of Your B2B Social Selling Strategy; Chapter
11: Social Transformation
Creating A B2B Social Selling Culture In Your Business
Chapter
01: Introduction
How To Use This Book; Chapter
02: The Modern B2B Sales Challenge
Who Sells, How They Do It And Why It Works; Chapter
03: Getting Started
Creating Your Own B2B Social Selling Strategy With Achievable Objectives And KPIs; Chapter
04: Networked Audiences
Finding Your Networked Audiences On Social Media, What Do They Look Like, And How Can You Understand Them?; Chapter
05: The Interdependent Brand
Differentiating Your Business Through Mature Relationships And Effective Content Marketing; Chapter
06: Campaigns
How To Take An Integrated Approach To B2B Social Selling Channel Selection; Chapter
07: Campaigns
Building And Implementing A B2B Social Selling Plan; Chapter
08: B2B Social Selling Tools
How To Select The Best Tools To Improve Efficiencies, Increase Insight, And Transform Results; Chapter
09: Using B2B Social Media Influencers
Making The Most Of Influencer Relationships; Chapter
10: Monitoring And Measurement
Measuring The Effectiveness Of Your B2B Social Selling Strategy; Chapter
11: Social Transformation
Creating A B2B Social Selling Culture In Your Business
01: Introduction
How To Use This Book; Chapter
02: The Modern B2B Sales Challenge
Who Sells, How They Do It And Why It Works; Chapter
03: Getting Started
Creating Your Own B2B Social Selling Strategy With Achievable Objectives And KPIs; Chapter
04: Networked Audiences
Finding Your Networked Audiences On Social Media, What Do They Look Like, And How Can You Understand Them?; Chapter
05: The Interdependent Brand
Differentiating Your Business Through Mature Relationships And Effective Content Marketing; Chapter
06: Campaigns
How To Take An Integrated Approach To B2B Social Selling Channel Selection; Chapter
07: Campaigns
Building And Implementing A B2B Social Selling Plan; Chapter
08: B2B Social Selling Tools
How To Select The Best Tools To Improve Efficiencies, Increase Insight, And Transform Results; Chapter
09: Using B2B Social Media Influencers
Making The Most Of Influencer Relationships; Chapter
10: Monitoring And Measurement
Measuring The Effectiveness Of Your B2B Social Selling Strategy; Chapter
11: Social Transformation
Creating A B2B Social Selling Culture In Your Business