Leverage social media effectively to nurture prospects, develop relationships and stand out from the competition, to create stronger B2B leads and sales.
Leverage social media effectively to nurture prospects, develop relationships and stand out from the competition, to create stronger B2B leads and sales.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Julie Atherton is the founder of the social media transformation advisory and marketing consultancy Small Wonder which specializes in advising organizations on embedding social media in their strategic development and growth. Her social media strategy books are built on 30 years' experience gained advising and training global brands, small independents and innovative start-ups including Deloitte Digital, Mott MacDonald, Nissan, Axa Group, St John Ambulance, Parcelforce Worldwide, Emerge Digital, Arnolfini, SmartViz and Ulster Bank. She is the author of Social Media Strategy, also published by Kogan Page.
Inhaltsangabe
Chapter 01: Introduction How To Use This Book; Chapter 02: The Modern B2B Sales Challenge Who Sells, How They Do It And Why It Works; Chapter 03: Getting Started Creating Your Own B2B Social Selling Strategy With Achievable Objectives And KPIs; Chapter 04: Networked Audiences Finding Your Networked Audiences On Social Media, What Do They Look Like, And How Can You Understand Them?; Chapter 05: The Interdependent Brand Differentiating Your Business Through Mature Relationships And Effective Content Marketing; Chapter 06: Campaigns How To Take An Integrated Approach To B2B Social Selling Channel Selection; Chapter 07: Campaigns Building And Implementing A B2B Social Selling Plan; Chapter 08: B2B Social Selling Tools How To Select The Best Tools To Improve Efficiencies, Increase Insight, And Transform Results; Chapter 09: Using B2B Social Media Influencers Making The Most Of Influencer Relationships; Chapter 10: Monitoring And Measurement Measuring The Effectiveness Of Your B2B Social Selling Strategy; Chapter 11: Social Transformation Creating A B2B Social Selling Culture In Your Business
Chapter 01: Introduction How To Use This Book; Chapter 02: The Modern B2B Sales Challenge Who Sells, How They Do It And Why It Works; Chapter 03: Getting Started Creating Your Own B2B Social Selling Strategy With Achievable Objectives And KPIs; Chapter 04: Networked Audiences Finding Your Networked Audiences On Social Media, What Do They Look Like, And How Can You Understand Them?; Chapter 05: The Interdependent Brand Differentiating Your Business Through Mature Relationships And Effective Content Marketing; Chapter 06: Campaigns How To Take An Integrated Approach To B2B Social Selling Channel Selection; Chapter 07: Campaigns Building And Implementing A B2B Social Selling Plan; Chapter 08: B2B Social Selling Tools How To Select The Best Tools To Improve Efficiencies, Increase Insight, And Transform Results; Chapter 09: Using B2B Social Media Influencers Making The Most Of Influencer Relationships; Chapter 10: Monitoring And Measurement Measuring The Effectiveness Of Your B2B Social Selling Strategy; Chapter 11: Social Transformation Creating A B2B Social Selling Culture In Your Business
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