Julie Atherton
B2B Social Selling Strategy
Connect with Customers, Build Relationships and Drive Sales
Julie Atherton
B2B Social Selling Strategy
Connect with Customers, Build Relationships and Drive Sales
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- Produkterinnerung
Leverage social media effectively to nurture prospects, develop relationships and stand out from the competition, to create stronger B2B leads and sales.
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Leverage social media effectively to nurture prospects, develop relationships and stand out from the competition, to create stronger B2B leads and sales.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Produktdetails
- Produktdetails
- Verlag: Kogan Page
- Seitenzahl: 280
- Erscheinungstermin: 29. November 2022
- Englisch
- Abmessung: 237mm x 164mm x 26mm
- Gewicht: 690g
- ISBN-13: 9781398604612
- ISBN-10: 1398604615
- Artikelnr.: 63239852
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- gpsr@libri.de
- Verlag: Kogan Page
- Seitenzahl: 280
- Erscheinungstermin: 29. November 2022
- Englisch
- Abmessung: 237mm x 164mm x 26mm
- Gewicht: 690g
- ISBN-13: 9781398604612
- ISBN-10: 1398604615
- Artikelnr.: 63239852
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- gpsr@libri.de
Julie Atherton is the founder of the social media transformation advisory and marketing consultancy Small Wonder which specializes in advising organizations on embedding social media in their strategic development and growth. Her social media strategy books are built on 30 years' experience gained advising and training global brands, small independents and innovative start-ups including Deloitte Digital, Mott MacDonald, Nissan, Axa Group, St John Ambulance, Parcelforce Worldwide, Emerge Digital, Arnolfini, SmartViz and Ulster Bank. She is the author of Social Media Strategy, also published by Kogan Page.
Chapter
01: Introduction
How To Use This Book; Chapter
02: The Modern B2B Sales Challenge
Who Sells, How They Do It And Why It Works; Chapter
03: Getting Started
Creating Your Own B2B Social Selling Strategy With Achievable Objectives And KPIs; Chapter
04: Networked Audiences
Finding Your Networked Audiences On Social Media, What Do They Look Like, And How Can You Understand Them?; Chapter
05: The Interdependent Brand
Differentiating Your Business Through Mature Relationships And Effective Content Marketing; Chapter
06: Campaigns
How To Take An Integrated Approach To B2B Social Selling Channel Selection; Chapter
07: Campaigns
Building And Implementing A B2B Social Selling Plan; Chapter
08: B2B Social Selling Tools
How To Select The Best Tools To Improve Efficiencies, Increase Insight, And Transform Results; Chapter
09: Using B2B Social Media Influencers
Making The Most Of Influencer Relationships; Chapter
10: Monitoring And Measurement
Measuring The Effectiveness Of Your B2B Social Selling Strategy; Chapter
11: Social Transformation
Creating A B2B Social Selling Culture In Your Business
01: Introduction
How To Use This Book; Chapter
02: The Modern B2B Sales Challenge
Who Sells, How They Do It And Why It Works; Chapter
03: Getting Started
Creating Your Own B2B Social Selling Strategy With Achievable Objectives And KPIs; Chapter
04: Networked Audiences
Finding Your Networked Audiences On Social Media, What Do They Look Like, And How Can You Understand Them?; Chapter
05: The Interdependent Brand
Differentiating Your Business Through Mature Relationships And Effective Content Marketing; Chapter
06: Campaigns
How To Take An Integrated Approach To B2B Social Selling Channel Selection; Chapter
07: Campaigns
Building And Implementing A B2B Social Selling Plan; Chapter
08: B2B Social Selling Tools
How To Select The Best Tools To Improve Efficiencies, Increase Insight, And Transform Results; Chapter
09: Using B2B Social Media Influencers
Making The Most Of Influencer Relationships; Chapter
10: Monitoring And Measurement
Measuring The Effectiveness Of Your B2B Social Selling Strategy; Chapter
11: Social Transformation
Creating A B2B Social Selling Culture In Your Business
Chapter
01: Introduction
How To Use This Book; Chapter
02: The Modern B2B Sales Challenge
Who Sells, How They Do It And Why It Works; Chapter
03: Getting Started
Creating Your Own B2B Social Selling Strategy With Achievable Objectives And KPIs; Chapter
04: Networked Audiences
Finding Your Networked Audiences On Social Media, What Do They Look Like, And How Can You Understand Them?; Chapter
05: The Interdependent Brand
Differentiating Your Business Through Mature Relationships And Effective Content Marketing; Chapter
06: Campaigns
How To Take An Integrated Approach To B2B Social Selling Channel Selection; Chapter
07: Campaigns
Building And Implementing A B2B Social Selling Plan; Chapter
08: B2B Social Selling Tools
How To Select The Best Tools To Improve Efficiencies, Increase Insight, And Transform Results; Chapter
09: Using B2B Social Media Influencers
Making The Most Of Influencer Relationships; Chapter
10: Monitoring And Measurement
Measuring The Effectiveness Of Your B2B Social Selling Strategy; Chapter
11: Social Transformation
Creating A B2B Social Selling Culture In Your Business
01: Introduction
How To Use This Book; Chapter
02: The Modern B2B Sales Challenge
Who Sells, How They Do It And Why It Works; Chapter
03: Getting Started
Creating Your Own B2B Social Selling Strategy With Achievable Objectives And KPIs; Chapter
04: Networked Audiences
Finding Your Networked Audiences On Social Media, What Do They Look Like, And How Can You Understand Them?; Chapter
05: The Interdependent Brand
Differentiating Your Business Through Mature Relationships And Effective Content Marketing; Chapter
06: Campaigns
How To Take An Integrated Approach To B2B Social Selling Channel Selection; Chapter
07: Campaigns
Building And Implementing A B2B Social Selling Plan; Chapter
08: B2B Social Selling Tools
How To Select The Best Tools To Improve Efficiencies, Increase Insight, And Transform Results; Chapter
09: Using B2B Social Media Influencers
Making The Most Of Influencer Relationships; Chapter
10: Monitoring And Measurement
Measuring The Effectiveness Of Your B2B Social Selling Strategy; Chapter
11: Social Transformation
Creating A B2B Social Selling Culture In Your Business