Michael Cunningham

B2B

How to Build a Profitable E Commerce Strategy

• Broschiertes Buch

Produktbeschreibung

B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and

Produktdetails

• Verlag: Basic Books
• Seitenzahl: 224
• Erscheinungstermin: 6. Juni 2002
• Englisch
• Abmessung: 234mm x 154mm x 15mm
• Gewicht: 318g
• ISBN-13: 9780738205229
• ISBN-10: 0738205222
• Artikelnr.: 22053348

Autorenporträt

Michael J. Cunningham is founder and CEO of the Massachusetts-based Harvard Computing Group, an international business-and-technology consulting firm geared to creating innovative strategies and to developing powerful Web-enabled solutions. He speaks and consults to clients and industry groups internationally and regularly writes articles on Web business and e-commerce for publications such as E-Business Advisor. He lives in Harvard, Massachusetts.