Back on track! Successful management techniques to get a company out of debt pile - Bieck, Olga
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The present work is analysing the successful turnaround of the Japanese car manufacturer Nissan in 1999 to 2001. Very often transformational change fails due to different factors, in most cases though due to the insufficient employees motivation or due to cultural problems when two international partners try to gain the competitive advantage through merger or alliance. To analyse the successful turnaround of Nissan after its alliance with Renault, a new model for conducting organizational change was introduced. The provided framework unites both actions and attitudes, necessary for motivating…mehr

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Produktbeschreibung
The present work is analysing the successful turnaround of the Japanese car manufacturer Nissan in 1999 to 2001. Very often transformational change fails due to different factors, in most cases though due to the insufficient employees motivation or due to cultural problems when two international partners try to gain the competitive advantage through merger or alliance. To analyse the successful turnaround of Nissan after its alliance with Renault, a new model for conducting organizational change was introduced. The provided framework unites both actions and attitudes, necessary for motivating employees and establishing new structural and cultural patterns. The example of Nissan proved that clear analysis of the present situation, cross -border communication during the whole transformational process, the sense of urgency established from the very beginning and total commitment of top management and employees are the vital factors that define the success of transformational intention.
Autorenporträt
Olga Bieck, MBA, was born in 1977 in Minsk, Belarus. After studying foreign languages and economy at the State Linguistic University in her home country, she moved to Germany in 2001. She graduated the Marburg University in 2007 with a Master's degree in Media and English Literature. After that she worked for a local newspaper Mannheimer Morgen as well as in international market research where she could learn the industrial global players. While working in international marketing the started her third degree: Master of Business Administration at the ESB Business School. Due to her multi lingual background and working experience in international marketing she put her focus on international management techniques and leadership. She was fascinated by the fact that some managers get hopeless companies out of debt pile in a very short period of time whereas the others manage to ruin one hundred years proved business even sooner. What is important for creating successful frame for running international business and which qualities and competences are necessary for a leader to guarantee long lasting company¿s growth was demonstrated by her on example of the famous Japanese car maker Nissan.