Backstreet Boy - Who Touched The Summit & Beyond - Roy, Kisholoy
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The book is a differentiated biography of former Indian skipper M S Dhoni that celebrates the total journey of the individual as a cricketer through various assorted articles that have been meticulously curated by the author. The author further draws marketing parallels in this book as he compares to Dhoni with a brand that has an inspiring and engaging story to tell and that needs to be shared. Although there are a number of biographies on Dhoni in the market, this book is very different in its approach and treatment and it surely reflects the unputdownable fan spirit of the author for the…mehr

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Produktbeschreibung
The book is a differentiated biography of former Indian skipper M S Dhoni that celebrates the total journey of the individual as a cricketer through various assorted articles that have been meticulously curated by the author. The author further draws marketing parallels in this book as he compares to Dhoni with a brand that has an inspiring and engaging story to tell and that needs to be shared. Although there are a number of biographies on Dhoni in the market, this book is very different in its approach and treatment and it surely reflects the unputdownable fan spirit of the author for the man who is the cynosure of this book. A truly interesting read for anyone who loves the game of cricket and has been mesmerized by Dhoni's aura time and again on and off the field.
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Autorenporträt
Dr. Kisholoy Roy is a PhD in Management from IIT (Indian School of Mines), Dhanbad. He is a certified Accredited Management Teacher (AMT) who has been into teaching Management for several years now at the post graduate level. Dr Roy has authored several books on management apart from authoring various case studies, articles and research papers. He is presently engaged as an independent trainer and consultant in digital marketing and brand communication apart from his engagements as a faculty in Marketing with various B-schools.