In Bad Advice, Paul A. Offit shares hard-earned wisdom on the dos and don'ts of battling misinformation. For the past twenty years, Offit has been on the front lines in the fight for sound science and public heath. Stepping into the media spotlight as few scientists have done, he found himself in the crosshairs of powerful groups intent on promoting pseudoscience. Bad Advice discusses science and its adversaries: not just the manias stoked by slick charlatans and their miracle cures but also corrosive, dangerous ideologies such as Holocaust and climate-change denial. Written with wit and passion, Offit's often humorous guide to taking on quack experts and self-appointed activists is a must-read for any American disturbed by the recent uptick in politicized attacks on science.
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With humor and a unique perspective, Offit takes us step by step through our culture's missteps (and some of his own), relating stories of real science and the difficulties of communicating complicated concepts clearly to a skeptical and sometimes hostile public. Bad Advice shows us how we can succeed in the battle against pseudoscience, seductive gurus with simple messages, and snake oil-hawking celebrities. Adam Ratner, M.D., New York University