Alex Bogusky, John Winsor

Baked In

Creating Products and Businesses That Market Themselves

• Broschiertes Buch

Produktbeschreibung

Takes on the various trends in product innovation as the key to marketing.

Produktdetails

• Verlag: Agate Publishing
• Seitenzahl: 152
• Erscheinungstermin: 13. Januar 2011
• Englisch
• Abmessung: 187mm x 121mm x 12mm
• Gewicht: 142g
• ISBN-13: 9781932841572
• ISBN-10: 1932841571
• Artikelnr.: 31385110

Autorenporträt

Alex Bogusky is the chief creative insurgent at MDC Partners, the parent company of Crispin Porter + Bogusky advertising agency. He lives in Miami. John Winsor founded Victors & Spoils, the first ad agency built on crowdsourcing principles. He lives in Boulder, Colorado.