Recent case studies indicated that competing successfully in the present while simultaneously creating appropriate strategic options for the future is one of the toughest managerial challenges for established organizations. Patrick Schulze addresses this issue by investigating the performance effects and organizational antecedents of innovation strategies and, in particular, ambidexterity. He develops an interesting and innovative perspective on this question arguing that successful companies need to become ambidextrous by either the structural separation of existing and new business or the creation of a supportive organizational context. Context, definitions and characteristics of exploitation and exploration; Frameworks on the balance between exploitation and exploration; Different forms of ambidexterity ; Data collection and research approach; Research-related and managerial implications
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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.