Bally - A History of Footwear in the Interwar Period
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Carl Franz Bally founded a shoe factory in Switzerland in 1851. Within decades, the Bally name had achieved worldwide recognition for its high-quality footwear. The history of modern footwear can be traced through the lens of Bally's corporate evolution. This book brings together the results of research on such topics as the economic importance of fashion, Bally's fortunes in the US, the career of shoe design, the sourcing and use of materials, and the rise of strategic product display. The research focuses on the 1930s and 1940s: years of economic crisis and war, characterized by a wide…mehr

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Produktbeschreibung
Carl Franz Bally founded a shoe factory in Switzerland in 1851. Within decades, the Bally name had achieved worldwide recognition for its high-quality footwear. The history of modern footwear can be traced through the lens of Bally's corporate evolution. This book brings together the results of research on such topics as the economic importance of fashion, Bally's fortunes in the US, the career of shoe design, the sourcing and use of materials, and the rise of strategic product display. The research focuses on the 1930s and 1940s: years of economic crisis and war, characterized by a wide diversity of designs and increasing variety in product range. Shortages also led to experiments with materials and technical innovations. Featuring numerous points of contact with adjacent fields of historical study, this publication marks a contribution to the history of fashion as the history of industrially manufactured products.
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Autorenporträt
Anna-Brigitte Schlittler is an art historian and a lecturer at Zürcher Hochschule der Künste and F+F Schule für Kunst und Design. She has studied art history, history, and philosophy. Her research focuses on the history and theory of fashion.Katharina Tietze is a professor of design at Zürcher Hochschule der Künste and head of the Trends & Identity programme. She studied fashion design at Hochschule der Künste Berlin. Her research focuses on fashion, everyday culture, and identity.
Rezensionen
»In providing us with this elegant looking, well-illustrated account, the editors have provided readers with an exemplar for fashion researchin which all facets of the life of an object are given their due.« Peter McNeil, Fashion Theory, 25 (2021)