Tobias C. Hoschka

Bancassurance in Europe

• Gebundenes Buch

Produktbeschreibung

This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful.

Produktdetails

• Verlag: Macmillan Education / Palgrave Macmillan UK / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-0-333-62814-0
• 1994
• Seitenzahl: 174
• Erscheinungstermin: 12. Juli 1994
• Englisch
• Abmessung: 216mm x 140mm x 14mm
• Gewicht: 326g
• ISBN-13: 9780333628140
• ISBN-10: 0333628144
• Artikelnr.: 24458264

Inhaltsangabe

Acknowledgements - List of Tables - List of Figures - Introduction - Why do Banks enter Insurance? Industry- and Firm-level Incentives - How do Banks enter Insurance? Comparative Analysis of Entry Strategies - Bancassurance in Europe: Conclusions and Suggestions for Further Research - Bibliography - Index