Base of the Pyramid Markets in Latin America
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This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. It will be of interest to managers, policy makers, students and scholars interested in Base of the Pyramid markets and their potential.

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Produktbeschreibung
This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. It will be of interest to managers, policy makers, students and scholars interested in Base of the Pyramid markets and their potential.
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Autorenporträt
Ximena Rueda Fajardo is Associate Professor at the School of Management at the Universidad de los Andes, Colombia. Marlen Gabriele Arnold is a Professor in the field of sustainability. Currently, she holds the Chair for Corporate Environmental Management and Sustainability at the Chemnitz University of Technology, Germany. Judy N. Muthuri is Associate Professor of Corporate Social Responsibility at Nottingham University Business School (NUBS), UK and chairs the Social and Environmental Responsibility Group leading the School's UN Principles for Responsible Management Education network. Stefan Gold is Professor and Chair of Sustainability Management at the University of Kassel, Germany.