Frank P. Jozsa

Baseball, Inc.

The National Pastime as Big Business

• Broschiertes Buch

Produktbeschreibung

During the second half of the twentieth century, Major League Baseball and its affiliated minor leagues evolved from local and regional entities governing the play of America's favorite pastime to national business organizations. The relocation of teams, league expansion, the advent of free agency and an influx of international players has made baseball big business, on an increasingly global scale. Focusing on the last fifty years, this work examines the past and present commercial elements of organized baseball, emphasizing the dual roles--competitive sport and profitable business--which the sport must now fulfill. Twenty-five essays cover five areas integral to the economic side of baseball: business and finance, human resources, international relations, management and leadership and sports marketing. Detailed discussions of the redistribution of revenues, the history of player unionization, aggressive global marketing, strategies of franchise owners and an evaluation of fan costs, among other topics introduce the reader to the important issues and specific challenges professional baseball faces in an increasingly crowded--yet geographically expansive--sports marketplace. The work is also indexed.

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Produktdetails

• Verlag: McFarland
• Seitenzahl: 294
• Erscheinungstermin: 1. Februar 2006
• Englisch
• Abmessung: 254mm x 178mm x 16mm
• Gewicht: 558g
• ISBN-13: 9780786425341
• ISBN-10: 0786425342
• Artikelnr.: 21456733

Autorenporträt

Frank P. Jozsa, Jr., is professor emeritus of economics and business administration at Pfeiffer University in Charlotte, North Carolina. The author of numerous books about sports, he lives in Fort Mill, South Carolina.

Inhaltsangabe

Table of Contents
Preface     
Introduction     
PART I. Business and Finance
1. Affairs, Issues and Reforms in the Major Leagues     
2. Finance and Major League Franchises     
3. Replacing Ballparks: History and Consequences for MLB Teams     
4. Relocating Teams in Professional Baseball     
5. The Organization and Business of Minor League Baseball     
PART II. Human Resources and Relationships
6. An Overview of Labor Relations     
7. Does the Drug Culture Corrupt Baseball?     
8. Major League Players' Salaries and Team Payrolls     
9. The Concentration and Status of Minorities in Baseball     
10. Social Investment by Sports in Community Affairs     
PART III. International Relations
11. Global Business Strategies and Markets     
12. Organized Baseball in Foreign Countries     
13. America's Teams Demand Foreign Players     
14. International Tournaments and Championship Teams     
15. International Issues and Global Relations     
PART IV. Management and Leadership
16. How Commissioners Govern Baseball     
17. The Strategy and Prosperity of Franchise Owners     
18. The Performances of Managers in Coaching Professional Teams     
19. Team Dynasties and Leaders Since 1903     
20. Expansion Teams in the Major Leagues     
PART V. Sports Marketing
21. The Business of Marketing a League     
22. Evaluating Big League Team Brands     
23. Ticket Prices and Fan Costs     
24. Marketing: Partnerships, Sponsorships and Licensing     
25. The Programming and Broadcasting Business     
Chapter Notes     
Bibliography     
Index