Bases Loaded documents the shift away from persuasion toward base mobilization in the context of US presidential elections. Panagapoulos explains that this phenomenon is likely linked to several developments, including advances in campaign technology and voter targeting capabilities as well as insights from behavioral social science focusing on voter mobilization. The analyses show the 2000 presidential election represents a watershed cycle that punctuated this shift. The book concludes that these patterns have contributed to heightened partisan polarization in the United States.
Bases Loaded documents the shift away from persuasion toward base mobilization in the context of US presidential elections. Panagapoulos explains that this phenomenon is likely linked to several developments, including advances in campaign technology and voter targeting capabilities as well as insights from behavioral social science focusing on voter mobilization. The analyses show the 2000 presidential election represents a watershed cycle that punctuated this shift. The book concludes that these patterns have contributed to heightened partisan polarization in the United States.
Costas Panagopoulos is Professor of Political Science and interim Chair in the Department of Political Science in the College of Social Sciences and Humanities at Northeastern University, where he was previously director of big data and quantitative initiatives. A leading expert on campaigns and elections, voting behavior, political psychology, campaign finance, and experimental research, Panagopoulos has been part of the Decision Desk team at NBC News since the 2006 election cycle.He is an editor of American Politics Research. He is also author, co-author or editor of several books, including Political Campaigns: Concepts, Context, and Consequences (Oxford) and A Citizen's Guide to US Elections (with Aaron Weinschenk).
Inhaltsangabe
Chapter 1: Introduction Chapter 2: Big Data and Other Big Changes Chapter 3: The Elusive Persuadable Voter Chapter 4: Switching Gears: Changing Voter Contact Strategies in Presidential Elections Chapter 5: Priming the Party Chapter 6: Turning Out or Tuning Out? Chapter 7: Why in America so Polarized? Chapter 8: Conclusion Appendix References
Chapter 1: Introduction Chapter 2: Big Data and Other Big Changes Chapter 3: The Elusive Persuadable Voter Chapter 4: Switching Gears: Changing Voter Contact Strategies in Presidential Elections Chapter 5: Priming the Party Chapter 6: Turning Out or Tuning Out? Chapter 7: Why in America so Polarized? Chapter 8: Conclusion Appendix References
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