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For one- or-two-semester courses in business statistics.
Give students the statistical foundation to hone their analysis skills for real-world decisions
Basic Business Statistics helps students see the essential role that statistics will play in their future careers by using examples drawn from all functional areas of real-world business. Guided by principles set forth by ASA's Guidelines for Assessment and Instruction (GAISE) reports and the authors' diverse teaching experiences, the text continues to innovate and improve the way this course is taught to students. The 14th Edition…mehr

Produktbeschreibung
For one- or-two-semester courses in business statistics.

Give students the statistical foundation to hone their analysis skills for real-world decisions

Basic Business Statistics helps students see the essential role that statistics will play in their future careers by using examples drawn from all functional areas of real-world business. Guided by principles set forth by ASA's Guidelines for Assessment and Instruction (GAISE) reports and the authors' diverse teaching experiences, the text continues to innovate and improve the way this course is taught to students. The 14th Edition includes new and updated resources and tools to enhance students' understanding, and provides the best framework for learning statistical concepts.

MyLab(TM) Business Statistics is not included. Students, if MyLab Business Statistics is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Business Statistics should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Reach every student by pairing this text with MyLab Business Statistics

MyLab(TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

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Autorenporträt
Mark L. Berenson is Professor of Management and Information Systems at Montclair State University (Montclair, New Jersey) and also Professor Emeritus of Statistics and Computer Information Systems at Bernard M. Baruch College (City University of New York). He teaches graduate and undergraduate courses in statistics and in operations management in the School of Business and an undergraduate course in international justice and human rights that he co-developed in the College of Humanities and Social Sciences. Berenson received a BA in economic statistics, an MBA in business statistics from City College of New York and a PhD in business from the City University of New York. His research has been published in Decision Sciences Journal of Innovative Education, Review of Business Research, The American Statistician, Communications in Statistics, Psychometrika, Educational and Psychological Measurement, Journal of Management Sciences and Applied Cybernetics, Research Quarterly, Stats Magazine, The New York Statistician, Journal of Health Administration Education, Journal of Behavioral Medicine and Journal of Surgical Oncology. His invited articles have appeared in The Encyclopedia of Measurement & Statistics and Encyclopedia of Statistical Sciences. He is co-author of 11 statistics texts published by Prentice Hall, including Statistics for Managers Using Microsoft Excel, Basic Business Statistics: Concepts and Applications and Business Statistics: A First Course. Over the years, Berenson has received several awards for teaching and for innovative contributions to statistics education. David M. Levine is Professor Emeritus of Statistics and Computer Information Systems at Baruch College (City University of New York). He received BBA and MBA degrees in statistics from City College of New York and a PhD from New York University in industrial engineering and operations research. He is nationally recognised as a leading innovator in statistics education and is the co-author of 14 books, including such best-selling statistics textbooks as Statistics for Managers Using Microsoft Excel, Basic Business Statistics: Concepts and Applications, Business Statistics: A First Course and Applied Statistics for Engineers and Scientists Using Microsoft Excel and Minitab. He also is the co-author of Even You Can Learn Statistics: A Guide for Everyone Who Has Ever Been Afraid of Statistics, Six Sigma for Green Belts and Champions and Design for Six Sigma for Green Belts and Champions, and the author of Statistics for Six Sigma Green Belts and Quality Management. He is also the author of Video Review of Statistics and Video Review of Probability, and the statistics module of the MBA primer published by Cengage Learning. He has published articles in various journals, including Psychometrika, The American Statistician, Communications in Statistics, Decision Sciences Journal of Innovative Education, Multivariate Behavioral Research, Journal of Systems Management , Quality Progress and The American Anthropologist, and he has given numerous talks at the Decision Sciences Institute (DSI), American Statistical Association (ASA) and Making Statistics More Effective in Schools and Business (MSMESB) conferences. Levine has also received several awards for outstanding teaching and curriculum development from Baruch College. Advances in computing have always shaped David Stephan's professional life. As an undergraduate, he helped professors use statistics software that was considered advanced even though it could compute only several things discussed in Chapter 3, thereby gaining an early appreciation for the benefits of using software to solve problems (and perhaps positively influencing his grades). A nearly advocate of using computers to support instruction, he developed a prototype of a mainframe-based system that anticipated features found today in Pearson's MathXL and served as special assistant for computing to the Dean and Provost at Baruch College. In his many years teaching at Baruch, Stephan implemented the first computer-based classroom, helped redevelop the CIS curriculum, and, as part of a FIPSE project team, designed and implemented a multimedia learning environment. He was also nominated for teaching honors. Stephan has presented at SEDSI and DSI DASI mini-conferences, sometimes with his coauthors. Stephan earned a B.A. from Franklin & Marshall College and an M.S. from Baruch College, CUNY, and completed the instructional technology graduate program at Teachers College, Columbia University. As Associate Professor of Business Systems and Analytics at La Salle University, Kathryn Szabat has transformed several business school majors into one interdisciplinary major that better supports careers in new and emerging disciplines of data analysis including analytics. Szabat strives to inspire, stimulate, challenge, and motivate students through innovation and curricular enhancements and shares her coauthors' commitment to teaching excellence and the continual improvement of statistics presentations. Beyond the classroom she has provided statistical advice to numerous business, nonbusiness, and academic communities, with particular interest in the areas of education, medicine, and non-profit capacity building. Her research activities have led to journal publications, chapters in scholarly books, and conference presentations. Szabat is a member of the American Statistical Association (ASA), DSI, Institute for Operation Research and Management Sciences (INFORMS), and DSI DASI. She received a B.S. from SUNY-Albany, an M.S. in statistics from the Wharton School of the University of Pennsylvania, and a Ph.D. in statistics, with a cognate in operations research, from the Wharton School of the University of Pennsylvania.