Basic Marketing - Tessema, Demeke Afework
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We encounter the word marketing in our everyday language. A layman views it more or less equivalent to the term selling and advertising. In fact not only a layman that considers it this way but also there are some companies that considers marketing as a business function whose responsibility area is to dispose of whatever products the firm decided to produce. However, in today s turbulent and competitive business environment, selling and advertising are only part of marketing.

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Produktbeschreibung
We encounter the word marketing in our everyday language. A layman views it more or less equivalent to the term selling and advertising. In fact not only a layman that considers it this way but also there are some companies that considers marketing as a business function whose responsibility area is to dispose of whatever products the firm decided to produce. However, in today s turbulent and competitive business environment, selling and advertising are only part of marketing.
Autorenporträt
MBA in marketing Management, Lecturer at Hawassa University-Hwassa Ethiopia, e-mail: dafjery@mailcom.