Charles Baden-Fuller

Basic Strategy in Context

European Text and Cases
Herausgegeben von Thomson, Neil

• Broschiertes Buch

Produktbeschreibung

Basic Strategy in Context centres on real-world firms andmanagers by giving each chapter's cases a higher weighting inimportance and explanation than is normal. Given this emphasis onreal-world as opposed to theoretical treatment the book enables thesolving of practical business problems like those below. Thisemphasis on reality is cemented by the book's treatment ofdiversity as being the norm highlighted through European businesscases from different countries. Giving example answersand links from case to theory rams home further the expectedusefulness of the book to students about to enter industry. Oftentheory and cases are treated as different and separated topics; webelieve that our integrated didactic treatment is quite unique.Finally we use the basic theories of strategy and then show howthese mainly simple concepts can be extended to solve trickybusiness problems anywhere in any industry.
Here is a sample of specific practical problems to which thisbook can show solutions:

Why are resources important and how are they leveraged? Usingthe case of a British failure (Railtrack) we show the fatalconsequences of neglecting existing resources, and then in acompletely different country and industry (Carlo Gavazzi Space inItaly) how resources can be utilised from outside the firm toachieve leverage.

Given our emphasis on diversity we highlight successful changein a foreign and inflexible environment (Japan and Carlos Ghosn).But can change be planned? Sometimes events or luck sabotage thebest intentions as shown in the Samsung case.

The book differentiates itself from the competition in fourways:

Cases form the highlight of the book. Taking European and someinternational cases as the starting point, the objective is to linkthemes or topics to a description of their effect on the firm. Thelinkage will occur at the relevant point in the case, not in aseparate section or in another book. The author team has usedseveral longitudinal cases spread over a 15-20 year period. Thelongitudinal cases are supported by some new, non-longitudinalcases selected from award winning cases associated with the LRPJournal and the Gate2Growth Academic Network. We feel such anemphasis on cases is a novel feature.
The theory is explained using a range of modern didacticmethods not usually found in competitive offerings. Examplesinclude colour coded and highlighted links from the theory to thecase, questions inside each theory section with model answers andunanswered questions to test the student's grasp of theconcepts.
The book features a mixture of cases from short specific toacademically challenging ones. Too often, superficial cases areplaced at the end of chapters in strategy theory books. They arepicked to emphasize the topics of the preceding chapters. Theresult is spoon-feeding, with little need or motivation to provokeindividual thought or learning. The cases in this book arecomprehensive, approximately 20 pages in length, with amplequantitative and qualitative data, thus forcing a modicum of effortfrom the student. Shorter cases are also included for ease ofunderstanding and instructor flexibility.
Another differentiating feature is the emphasis on diversityhence the use of European as opposed to US based cases.
"Thomson and Baden-Fuller have crafted a highly original andpractical strategy textbook covering a wide range of strategicissues, debates, and frameworks. Their work contains a thoroughoverview of the strategy field, appealing cases of European firmssuch as Abrakebabra and Your cup of tea, as well as insightfultreatises on the Brent Spar ignominy and the weapon industry. Theclever combination of mini-cases, theory, questions andfull-fledged cases, and a clear overall structure ensure thatstudents obtain a representative image of strategy as it plays outin the 21st century."
- Paul W.L. Vlaar, Associate Professor, Vrije Universiteit

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Produktdetails

• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 422
• Erscheinungstermin: 1. Juni 2010
• Englisch
• Abmessung: 247mm x 190mm x 29mm
• Gewicht: 794g
• ISBN-13: 9781405161084
• ISBN-10: 1405161086
• Artikelnr.: 27377486

Autorenporträt

Although Prof. Neil Thomson has been Professor of International Business at the University of Applied Sciences, Nürnberg, Germany since 1999 and lived in Germany from the early 1980s, he is British by birth. He has a PhD from City University in London, MBA from Cornell University, USA, and a BSc from Bradford University, GB. He has extensive industrial experience in the oil industry and consulting, as well as a spell working for the US Government as a financial controller. He has several articles published in the LRP journal. Prof. Charles Baden-Fuller is Centenary Professor of Strategic Management at the Cass Business School, City University London. He is Editor-in-Chief of the LRP journal and a member of the European Academy of Management EURAM. He is author of many influential journal articles and co-author of Rejuvenating the Mature Business and Strategic Innovation.

Inhaltsangabe

Chapter 1 Introduction
1.1 Introduction
1.2 For the student: how to use the book
1.3 For the lecturer: resources
1.4 Introductory case: learning goals and objectives
1.5 Preliminary concepts
1.6 Trial case: Abrakebabra
1.7 Keyed links between case and example answers
Chapter 2 What is Strategy?
2.1 Introduction, learning goals and objectives
2.2 Preliminary concepts including a working definition of business
strategy
2.3 Mini case: Mannesmann
2.4 Discussion of mini case
2.5 Main case: Fionia Bank - a regional savings bank from Denmark
2.6 Case analysis and theory section
2.7 Further student tasks and example answers
Chapter 3 Analysing the Internal Environment
3.1 Introduction, learning goals and objectives
3.2 Preliminary concepts
3.3 Mini case: Railtrack Plc
3.4 Discussion of mini case
3.5 Main case: Carlo Gavazzi Space
3.6 Case analysis and theory section
3.7 Further student task and example answer
Chapter 4 The External Environment
4.1 Introduction, learning goals and objectives
4.2 Preliminary concepts
4.3 Mini case: José Bové - French resistance against "malbouffe"
4.4 Discussion of mini case
4.5 Main case: Your Cup of Tea in Budapest
4.6 Case analysis and theory section
4.7 Further student tasks and example answers
Chapter 5 Stakeholders and Corporate Governance
5.1 Introduction, learning goals and objectives
5.2 Preliminary concepts
5.3 Mini case: Shell Brent Spar
5.4 Discussion of mini case
5.5 Main case: the DaimlerChrysler takeover
5.6 Case analysis and theory section
5.7 Further student tasks
Chapter 6 Ethics
6.1 Introduction, learning goals and objectives
6.2 Preliminary concepts
6.3 Mini case: Marta Andreasen EU whistleblower
6.4 Discussion of mini case
6.5 Main case: Shell shock - why do good companies do bad things?
6.6 Case analysis and theory
6.7 Further student tasks
Chapter 7 Strategic Direction
7.1 Introduction, learning goals and objectives
7.2 Preliminary concepts
7.3 Mini case: Samsung Motors Inc.
7.4 Discussion of mini case
7.5 Main case: GKN
7.6 Case analysis and theory section
7.7 Further student tasks
Chapter 8 Focus - Differentiation or Low Cost
8.1 Introduction, learning goals and objectives
8.2 Preliminary concepts
8.3 Mini case: Swatch
8.4 Discussion of mini case
8.5 Main case: Ryanair - the low fares airline
8.6 Case analysis and theory section
8.7 Further student tasks
Chapter 9 Change
9.1 Introduction, learning goals and objectives
9.2 Preliminary concepts
9.3 Mini case: PUMA
9.4 Discussion of mini case
9.5 Main case: Chiquita Bananas (CBI)
9.6 Case analysis and theory section
9.7 Further student tasks
Chapter 10 Mergers and Acquisitions
10.1 Introduction, learning goals and objectives
10.2 Preliminary concepts
10.3 Mini case: Singcontrol
10.4 Discussion of mini case
10.5 Main case: Santander is coming to town - the acquisition of Abbey
National by Grupo Santander
10.6 Case analysis and theory section
10.7 Further student tasks
Chapter 11 Control
11.1 Introduction, learning goals and objectives
11.2 Preliminary concepts
11.3 Mini case: Nick Leeson
11.4 Discussion of mini case
11.5 Main case: Abrakebabra from Ireland
11.6 Case analysis and theory section
11.7 Further student tasks
Chapter 12 Knowledge and the Learning Organisation
12.1 Learning goals and objectives
12.2 Introduction
12.3 Mini case: the Beer Game
12.4 Discussion of mini case
12.5 Main case: Siemens ShareNet - five steps to creating a global
knowledge-sharing system
12.6 Case analysis and theory section
12.7 Further student tasks
Chapter 13 Innovation and Corporate Entrepreneurship
13.1 Introduction, learning goals and objectives
13.2 Preliminary concepts
13.3 Mini case: Unilever Liquid Gold - innovation on a European scale
13.4 Discussion of mini case
13.5 Main case: UniBrew - how do established companies deal with radical
innovation projects?
13.6 Case analysis and theory section
13.7 Further student tasks
Chapter 14 Culture
14.1 Introduction, learning goals and objectives
14.2 Preliminary concepts
14.3 Mini case: Starbucks in France
14.4 Discussion of mini case
14.5 Main case: goodbye Deutschland - a case study of Wal-Mart's failure in
Germany - everyday low crisis
14.6 Case analysis and theory section
14.7 Further student tasks
Chapter 15 Leadership
15.1 Introduction, learning goals and objectives
15.2 Preliminary concepts
15.3 Mini case: Alain Perrin and Cartier
15.4 Discussion of mini case
15.5 Main case: Carlos Ghosn and Nissan
15.6 Case analysis and theory section
15.7 Further student tasks
Chapter 16 Integrative Case
16.1 Learning goals and objectives
16.2 Introduction
16.3 Main case: Samsung
16.4 Case analysis with Questions around main topics of the preceding
chapters with model answers
16.5 Further student tasks
Index