Bojana Ostojic

Basics of Marketing in Modern Business

• Broschiertes Buch

Produktbeschreibung

Branding is a marketing practice during which a company creates a name, symbol, or design that can be easily recognized as belonging to the company. It is important because it not only leaves a lasting impression on consumers but also lets your customers know what to expect from your company. This concept is often metaphorically likened to building a physical structure. Just like constructing a building from the foundation to the roof, branding involves the gradual development of a brand identity. Why is branding important?Branding is critical to business due to its overall impact on your company.Effective branding can alter the way people perceive your brand, attract new business, and enhance brand awareness.Strong branding generally leads to a positive impression of the company among consumers, increasing the likelihood of doing business with you because of the familiarity and perceived reliability associated with a trusted name.Once the brand is well-established, word-of-mouthwill become the best and most effective advertising technique for the company.These revisions ensure the text flows more smoothly and improves clarity while retaining the original meaning and intent.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 80
• Erscheinungstermin: 2. August 2023
• Englisch
• Abmessung: 220mm x 150mm x 5mm
• Gewicht: 137g
• ISBN-13: 9786206755074
• ISBN-10: 620675507X
• Artikelnr.: 68680646

Autorenporträt

Bojana Ostoji¿ è docente presso la Facoltà di Gestione dei progetti e dell'innovazione dell'Università Educons di Belgrado. È autrice di numerosi articoli scientifici e partecipa a progetti locali e internazionali. Le sue aree di interesse sono: marketing, marketing digitale e risorse umane.