Google Your Way to the Top of Your Industry! It's great to have a punchy Web site, but if you aren'toptimizing your search-engine presence, you're just anothercompany lost in cyberspace. With Be #1 on Google, you can instantly put your companyin the top spot of relevant online searches-and dramaticallyincrease sales. An international expert in search-engineoptimization, Jon Smith explains how to draw seriouscustomers-not curious or bored Web surfers-to your site by * Registering with Google * Coming up with the best keywords * Thinking like your customers * Making your site totally accessible…mehr
Google Your Way to the Top of Your Industry! It's great to have a punchy Web site, but if you aren'toptimizing your search-engine presence, you're just anothercompany lost in cyberspace. With Be #1 on Google, you can instantly put your companyin the top spot of relevant online searches-and dramaticallyincrease sales. An international expert in search-engineoptimization, Jon Smith explains how to draw seriouscustomers-not curious or bored Web surfers-to your site by * Registering with Google * Coming up with the best keywords * Thinking like your customers * Making your site totally accessible * Using metadata to your advantage * Advertising on the Web * Measuring what works, and what doesn't Containing 52 techniques in all, each of which can usedimmediately, Be #1 on Google is the essential guide towinning the battle for first ranking on the world's most utilizedsearch engine.
Jon Smith is Strategy Adviser and Head of Deenero at Aedgency.com and was part of the start-up teams for Amazon.co.uk, Kitbag.com, and The Florist Exchange. He is the author of Grow Your Business with Google AdWords(TM).
Inhaltsangabe
1. What's so special about Google then? Is it really all that? 2. I wanna be number 1 Taking the restricted view 3. It's not yogurt... Organic (or natural) versus paid for 4. View askew How Google sees your site 5. Uncovering the data Unleashing your inner Miss Marple 6. Pimp my metadata The hidden message 7. That keyword is so owned Satellite sites 8. Analyze this Google Analytics 9. Destination me The importance of in bound links 10. Who's lookin'? Keyword bias 11. Who are ya? It's all in the detail, so does your Nominet record tally? 12. Open with a joke Keyword prominence and relevance 13. Laid back surfers The Google search 14. Selling out Accepting Google advertising 15. Say that again? Keyword proximity 16. Jargon busting Hits, visitors, page views and uniques... 17. Here, look over here Registering with search engines 18. Essential code? Meta robots, etc... 19. Me in France number 113 Using images correctly 20.Cloaked Content Being upfront with your intentions 21. Content is king Building pages the right way round 22. Whose page? My page! Owning page 1 23. Face/off Posing as two different brands 24. How y'doin'? Benchmarking your SEO performance 25. All links are not born equal PageRank, relevance and are you trustworthy? 26. No DMOZ, no champagne corks The importance of the open directory project 27. Google pretender? Competition for the throne 28. Your website under the knife You at the back, pay attention... 29. Where next? The site map and Google 30. Rank and file How are your keywords performing? 31. Number crunching Stats, stats and more stats 32. IP city Location management in a virtual world 33. Treating users and Google differently E commerce and the session ID curse... 34. Web design #404 'Page cannot be found' suicide 35. How clean is your house? Non smoking, professional, clean code only 36. JavaScript intolerance Cookies and a lack of appetite 37. The bigger picture Cash poor, time poor? click here... 38. Deep, deep down Understanding the long tail 39. Feeding hungry eyes Forums, communities and RSS 40. Switching on targeting computer... Good and bad navigation 41. The WORLD wide web Running a multilingual website marketing campaign 42. No rest for the wicked Refining, retuning, rediscovering... 43. Naming the child Web addresses and the importance of first names 44 Knowing Google Dinner party secrets you can reveal . . . 45. It's my party Inviting links, without seeming desperate 46. Yahoo! and industry specific directories Entering the World of Other Search Engines 47. Negative press Being dissed on the web 48. What? Explain! SEO in a nutshell 49. Google AdWords Pay to be first 50. I'll make you number 1! The dangers of SEO/AdWord 'specialists' 51. Is this working? User testing to monitor your search results 52. I am/am not king of the hill A word of warning
1. What's so special about Google then? Is it really all that? 2. I wanna be number 1 Taking the restricted view 3. It's not yogurt... Organic (or natural) versus paid for 4. View askew How Google sees your site 5. Uncovering the data Unleashing your inner Miss Marple 6. Pimp my metadata The hidden message 7. That keyword is so owned Satellite sites 8. Analyze this Google Analytics 9. Destination me The importance of in bound links 10. Who's lookin'? Keyword bias 11. Who are ya? It's all in the detail, so does your Nominet record tally? 12. Open with a joke Keyword prominence and relevance 13. Laid back surfers The Google search 14. Selling out Accepting Google advertising 15. Say that again? Keyword proximity 16. Jargon busting Hits, visitors, page views and uniques... 17. Here, look over here Registering with search engines 18. Essential code? Meta robots, etc... 19. Me in France number 113 Using images correctly 20.Cloaked Content Being upfront with your intentions 21. Content is king Building pages the right way round 22. Whose page? My page! Owning page 1 23. Face/off Posing as two different brands 24. How y'doin'? Benchmarking your SEO performance 25. All links are not born equal PageRank, relevance and are you trustworthy? 26. No DMOZ, no champagne corks The importance of the open directory project 27. Google pretender? Competition for the throne 28. Your website under the knife You at the back, pay attention... 29. Where next? The site map and Google 30. Rank and file How are your keywords performing? 31. Number crunching Stats, stats and more stats 32. IP city Location management in a virtual world 33. Treating users and Google differently E commerce and the session ID curse... 34. Web design #404 'Page cannot be found' suicide 35. How clean is your house? Non smoking, professional, clean code only 36. JavaScript intolerance Cookies and a lack of appetite 37. The bigger picture Cash poor, time poor? click here... 38. Deep, deep down Understanding the long tail 39. Feeding hungry eyes Forums, communities and RSS 40. Switching on targeting computer... Good and bad navigation 41. The WORLD wide web Running a multilingual website marketing campaign 42. No rest for the wicked Refining, retuning, rediscovering... 43. Naming the child Web addresses and the importance of first names 44 Knowing Google Dinner party secrets you can reveal . . . 45. It's my party Inviting links, without seeming desperate 46. Yahoo! and industry specific directories Entering the World of Other Search Engines 47. Negative press Being dissed on the web 48. What? Explain! SEO in a nutshell 49. Google AdWords Pay to be first 50. I'll make you number 1! The dangers of SEO/AdWord 'specialists' 51. Is this working? User testing to monitor your search results 52. I am/am not king of the hill A word of warning
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