Jon Smith

Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site

• Broschiertes Buch

Produktbeschreibung

Google Your Way to the Top of Your Industry! It's great to have a punchy Web site, but if you aren'toptimizing your search-engine presence, you're just anothercompany lost in cyberspace. With Be #1 on Google, you can instantly put your companyin the top spot of relevant online searches-and dramaticallyincrease sales. An international expert in search-engineoptimization, Jon Smith explains how to draw seriouscustomers-not curious or bored Web surfers-to your site by * Registering with Google * Coming up with the best keywords * Thinking like your customers * Making your site totally accessible * Using metadata to your advantage * Advertising on the Web * Measuring what works, and what doesn't Containing 52 techniques in all, each of which can usedimmediately, Be #1 on Google is the essential guide towinning the battle for first ranking on the world's most utilizedsearch engine.

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Produktdetails

• Verlag: McGraw Hill LLC
• Seitenzahl: 160
• Erscheinungstermin: 1. Oktober 2009
• Englisch
• Abmessung: 180mm x 179mm x 13mm
• Gewicht: 206g
• ISBN-13: 9780071629607
• ISBN-10: 0071629602
• Artikelnr.: 26485804

Autorenporträt

Jon Smith is StrategyAdviser and Head ofDeenero at Aedgency.comand was part of the start-upteams for Amazon.co.uk, Kitbag.com, and The FloristExchange. He is the authorof Grow Your Business withGoogle AdWords(TM).

Inhaltsangabe

1. What's so special about Google then?
Is it really all that? 2. I wanna be number 1
Taking the restricted view 3. It's not yogurt...
Organic (or natural) versus paid
for 4. View askew
How Google sees your site 5. Uncovering the data
Unleashing your inner Miss Marple 6. Pimp my metadata
The hidden message 7. That keyword is so owned
Satellite sites 8. Analyze this
Google Analytics 9. Destination me
The importance of in
bound links 10. Who's lookin'?
Keyword bias 11. Who are ya?
It's all in the detail, so does your Nominet record tally? 12. Open with a joke
Keyword prominence and relevance 13. Laid
back surfers
The Google search 14. Selling out
Accepting Google advertising 15. Say that again?
Keyword proximity 16. Jargon busting
Hits, visitors, page views and uniques... 17. Here, look over here
Registering with search engines 18. Essential code?
Meta robots, etc... 19. Me in France number 113
Using images correctly 20.Cloaked Content
Being upfront with your intentions 21. Content is king
Building pages the right way round 22. Whose page? My page!
Owning page 1 23. Face/off
Posing as two different brands 24. How y'doin'?
Benchmarking your SEO performance 25. All links are not born equal
PageRank, relevance and are you trustworthy? 26. No DMOZ, no champagne corks
The importance of the open directory project 27. Google pretender?
Competition for the throne 28. Your website under the knife
You at the back, pay attention... 29. Where next?
The site map and Google 30. Rank and file
How are your keywords performing? 31. Number crunching
Stats, stats and more stats 32. IP city
Location management in a virtual world 33. Treating users and Google differently
E
commerce and the session ID curse... 34. Web design #404
'Page cannot be found' suicide 35. How clean is your house?
Non
smoking, professional, clean code only 36. JavaScript intolerance
Cookies and a lack of appetite 37. The bigger picture
Cash poor, time poor? click here... 38. Deep, deep down
Understanding the long tail 39. Feeding hungry eyes
Forums, communities and RSS 40. Switching on targeting computer...
Good and bad navigation 41. The WORLD wide web
Running a multilingual website marketing campaign 42. No rest for the wicked
Refining, retuning, rediscovering... 43. Naming the child
Web addresses and the importance of first names 44 Knowing Google
Dinner party secrets you can reveal . . . 45. It's my party
Inviting links, without seeming desperate 46. Yahoo! and industry
specific directories
Entering the World of Other Search Engines 47. Negative press
Being dissed on the web 48. What? Explain!
SEO in a nutshell 49. Google AdWords
Pay to be first 50. I'll make you number 1!
The dangers of SEO/AdWord 'specialists' 51. Is this working?
User testing to monitor your search results 52. I am/am not king of the hill
A word of warning