MARY CHRISTENSEN is one of the most sought-after speakers on the direct selling circuit. Honored as the "Best of the Best Worldwide" by the Multilevel Marketing International Association, she is the author of "Be a Network Marketing Superstar," "Be a Recruiting Superstar," "Be a Party Plan Superstar, and Be a Direct Selling Superstar."
Inhaltsangabe
CONTENTS Acknowledgments Introduction: It's All in Your Hands Part One: Ready to Lead 1 The Power of Network Marketing 9 2 The First Steps to Building Your Empire 18 Part Two: Grow Your Network 3 Developing a Community 33 4 Create an Upbeat, Can-Do Culture 38 5 Engage Your Team Members on Facebook 44 6 Healthy Relationships = Healthy Business 49 7 Walking the Talk 55 8 Your Contacts List Is King! 60 9 Maximizing the Potential of Social Media 72 10 Use Trade Shows and Events to Expand Your Prospect Pool 82 11 Sponsoring Wide and Deep 88 Part Three: Learn to Communicate 12 Effective Communication Is Job #1 103 13 Use Print Materials That Reflect Your Best 112 14 Connect with Audiences by Sharing Your Story 116 Part Four: Leading Your Team 15 Techniques for Creating an Engaged Community 129 16 Get the Benefits of Coaching Without Sapping Your Time 146 17 How to Guide Your Vulnerable Rookies 158 18 Chief Cheerleader: Celebrate Everything! 170 19 How to Motivate with Competition 175 Part Five: Going Forward 20 Be a Great Conductor! 181 21 Embracing Change—Your Competitive Edge 186 Conclusion 195 Appendix A: Top Twenty Direct Sales Countries by Sales in U.S. Dollars (Estimated) 199 Appendix B: Top Twenty Countries with Highest Percentage Annual Growth 200 Appendix C: Top Fifty Network Marketing Companies Worldwide 201 Index 206 About the Author 211
CONTENTS Acknowledgments Introduction: It's All in Your Hands Part One: Ready to Lead 1 The Power of Network Marketing 9 2 The First Steps to Building Your Empire 18 Part Two: Grow Your Network 3 Developing a Community 33 4 Create an Upbeat, Can-Do Culture 38 5 Engage Your Team Members on Facebook 44 6 Healthy Relationships = Healthy Business 49 7 Walking the Talk 55 8 Your Contacts List Is King! 60 9 Maximizing the Potential of Social Media 72 10 Use Trade Shows and Events to Expand Your Prospect Pool 82 11 Sponsoring Wide and Deep 88 Part Three: Learn to Communicate 12 Effective Communication Is Job #1 103 13 Use Print Materials That Reflect Your Best 112 14 Connect with Audiences by Sharing Your Story 116 Part Four: Leading Your Team 15 Techniques for Creating an Engaged Community 129 16 Get the Benefits of Coaching Without Sapping Your Time 146 17 How to Guide Your Vulnerable Rookies 158 18 Chief Cheerleader: Celebrate Everything! 170 19 How to Motivate with Competition 175 Part Five: Going Forward 20 Be a Great Conductor! 181 21 Embracing Change—Your Competitive Edge 186 Conclusion 195 Appendix A: Top Twenty Direct Sales Countries by Sales in U.S. Dollars (Estimated) 199 Appendix B: Top Twenty Countries with Highest Percentage Annual Growth 200 Appendix C: Top Fifty Network Marketing Companies Worldwide 201 Index 206 About the Author 211
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