Jordan Morrow

Be Data Driven

How Organizations Can Harness the Power of Data

• Broschiertes Buch

Produktbeschreibung

Make any team or business data driven with this practical guide to overcoming common challenges and creating a data culture.

Businesses are increasingly focusing on their data and analytics strategy, but a data-driven culture grounded in evidence-based decision making can be difficult to achieve. Be Data Driven outlines a step-by-step roadmap to building a data-driven organization or team, beginning with deciding on outcomes and a strategy before moving onto investing in technology and upskilling where necessary.

This practical guide explains what it means to be a data-driven organization and explores which technologies are advancing data and analytics. Crucially, it also examines the most common challenges to becoming data driven, from a foundational skills gap to issues with leadership and strategy and the impact of organizational culture. With case studies of businesses who have successfully used data, Be Data Driven shows managers, leaders and data professionals how to address hurdles, encourage a data culture and become truly data driven.

Produktdetails

• Verlag: Kogan Page
• Artikelnr. des Verlages: 14253
• Seitenzahl: 240
• Erscheinungstermin: August 2022
• Englisch
• Abmessung: 230mm x 153mm x 15mm
• Gewicht: 370g
• ISBN-13: 9781398606128
• ISBN-10: 139860612X
• Artikelnr.: 63208633

Autorenporträt

Jordan Morrow

Inhaltsangabe

• Section - ONE: Foundational;
• • Chapter - 01: A data-driven world;
  • Chapter - 02: The impact of Covid-19 on organizations and data;
  • Chapter - 03: Technologies advancing data and analytics, and the need for the human element;
  • Chapter - 04: What is a data-driven organization?;
• Section - TWO: Gaps;
• • Chapter - 05: Foundational skills gaps;
  • Chapter - 06: Pillars of an organizational data strategy;
  • Chapter - 07: The gap in leadership;
  • Chapter - 08: The biggest hurdle: culture;
• Section - THREE: Building your data-driven organization;
• • Chapter - 09: Decide your outcome;
  • Chapter - 10: Build your strategy;
  • Chapter - 11: Be data driven-start your journey!;
  • Chapter - 12: References

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Section
ONE: Foundational; Chapter
01: A data
driven world; Chapter
02: The impact of Covid
19 on organizations and data; Chapter
03: Technologies advancing data and analytics, and the need for the human element; Chapter
04: What is a data
driven organization?; Section
TWO: Gaps; Chapter
05: Foundational skills gaps; Chapter
06: Pillars of an organizational data strategy; Chapter
07: The gap in leadership; Chapter
08: The biggest hurdle: culture; Section
THREE: Building your data
driven organization; Chapter
09: Decide your outcome; Chapter
10: Build your strategy; Chapter
11: Be data driven
start your journey!; Chapter
12: References

Rezensionen

"Jordan Morrow has done it again. This flows on perfectly from his first book, Be Data Literate, and creates a realistic and achievable pathway for organizations to become data driven. And, of course, at the center of it is people-a man after my own data heart! I hope that wasn't a spoiler alert..." Susan Walsh, The Classification Guru and author of Between the Spreadsheets