This book provides insight into crowdfunding and how crowdfunding contributes to our communities and society. The book includes an overview of existing discussions across different disciplines i.e. entrepreneurship, information systems, marketing, and correlates the theories to the best crowdfunding practices.
This book provides insight into crowdfunding and how crowdfunding contributes to our communities and society. The book includes an overview of existing discussions across different disciplines i.e. entrepreneurship, information systems, marketing, and correlates the theories to the best crowdfunding practices.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Sunghan Ryu is Assistant Professor at USC-SJTU Institute of Cultural and Creative Industry in Shanghai Jiao Tong University. His research and teaching focus on IT innovations in cultural and creative domains from a business/management perspective. His current research projects revolve around crowdfunding and its impacts on creativity and innovation. He lives in Shanghai, China with his wife and three daughters.
Inhaltsangabe
Introduction Part 1 About Crowdfunding 1. Crowdfunding: An old story? 2. How crowdfunding works 3. Understanding the foundation of crowdfunding 4. What we know (and don't know) about crowdfunding Part 2 Beauty of cowdfunding 5. Creativity 6. Diversity 7. Balance 8. Connection 9. Change Part 3 Behind crowdfunding 10. Key challenges and drawbacks of crowdfunding 11. What comes next after crowdfunding Epilogue: Divergence and convergence
Introduction Part 1 About Crowdfunding 1. Crowdfunding: An old story? 2. How crowdfunding works 3. Understanding the foundation of crowdfunding 4. What we know (and don't know) about crowdfunding Part 2 Beauty of cowdfunding 5. Creativity 6. Diversity 7. Balance 8. Connection 9. Change Part 3 Behind crowdfunding 10. Key challenges and drawbacks of crowdfunding 11. What comes next after crowdfunding Epilogue: Divergence and convergence
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