Becoming a Fashion Designer answers these key questions: * What do fashion designers do? * What are the educational requirements for a fashion designer? * What does a fashion design internship involve? * How does one become a fashion designer? * How does one launch his or her own fashion collection? Here is the completely up-to-date guide to today's careers in fashion design--a clear and concise survey of the fashion design profession and advice for navigating a successful career. Filled with interviews and insight from leading fashion designers and industry executives, as well as current…mehr
Becoming a Fashion Designer answers these key questions: * What do fashion designers do? * What are the educational requirements for a fashion designer? * What does a fashion design internship involve? * How does one become a fashion designer? * How does one launch his or her own fashion collection? Here is the completely up-to-date guide to today's careers in fashion design--a clear and concise survey of the fashion design profession and advice for navigating a successful career. Filled with interviews and insight from leading fashion designers and industry executives, as well as current fashion design students and interns, it covers everything from educational requirements and design specialties to finding a job, building a career, and launching your own fashion collection.
LISA J. SPRINGSTEEL is a twenty-year veteran of the fashion industry who has worked for luxury design firms such as Ralph Lauren and Marc Jacobs, and apparel powerhouses Phillips-Van Heusen and Limited Brands in a variety of capacities, from fashion design to global fabric sourcing, research, and development. Her experience extends to the media world, where she covered New York Fashion Week runway shows, interviewed top designers, and wrote numerous magazine and newspaper articles on fashion, beauty, and health. She has been featured in the Sean Combs MTV documentary, If I Were King and on America Live with Megyn Kelly on Fox News.
Inhaltsangabe
FOREWORD vii by Nanette Lepore
PREFACE ix
ACKNOWLEDGMENTS xv
1 An Introduction to a Career in Fashion Design 1
What Is Fashion Design? 4
What Do Fashion Designers Do? 32
History of Fashion Design: Then and Now 59
The Worldwide Fashion Industry by the Numbers 76
Embracing the World of Fashion 87
Finding Balance 109
2 The Education for a Fashion Design Career 111
Choosing a Collegiate Educational Program 111
Undergraduate Education 112
The Value of Internships 128
Studying Abroad 136
Postgraduate Education 137
Continuing Education 138
3 The Job Market 141
Determing Your Design Specialty 141
Personal Branding 152
Portfolio Development 155
Creating a Résumé that Pops 166
Networking Your Way to a Job Offer 171
Tried-and-True Job Search Strategies 176
Perfecting the Job Interview 180
Negotiating the Job Offer 201
4 The Fashion Design Process 207
Conceptual Development 208
Patternmaking 211
Sample Creation 214
Finalization, Presentation, and Hand-Off 215
5 Launching Your Own Fashion Collection 217
Writing a Business Plan 218
Choosing Type of Ownership 218
Defining Your Brand 223
Protecting Your Designs 231
Creating Accounting, Budgeting, and Bookkeeping Systems 236
Hiring Employees, Contractors, and Interns 237
Developing a Marketing Plan 239
Establishing a Sales and Order Fulfillment Strategy 251
6 Strategic Business Trends in the Fashion Industry261
Outsourcing and Globalization 261
Corporate Social Responsibility 262
APPENDIX 281
Professional Organizations, Associations, and Councils 281
Fashion Industry Networking Websites 283
Professional Networking Websites 284
Social Networking Websites 284
Professional Trade Publications 285
Online Portfolio Websites 285
Color and Trend Forecasting Companies 286
Broadcast and Cable Television Programming with a Fashion Theme287
