The contributors of this collection explore various aspects and questions surrounding craft beer culture from perspectives of business, gender, community-building, branding, and culture.
The contributors of this collection explore various aspects and questions surrounding craft beer culture from perspectives of business, gender, community-building, branding, and culture.
Adam W. Tyma is associate professor of critical media studies and graduate program chair in the School of Communication at the University of Nebraska Omaha.
Inhaltsangabe
Contents Acknowledgments Introduction: What, exactly, is "Beer Culture"? Adam W. Tyma Chapter 1 Fermenting Community: Homebrewing as Community Building Michelle Calka Chapter 2 Does Craft Beer Culture Have a Place for Women?: A Co-Cultural Autoethnography Jennifer C. Dunn Chapter 3 Falling Flat: How Nostalgia Helped Kill a Midwest Beer Brand's Revival Charley Reed Chapter 4 Social Media Suds: Blogging Beer to Stay Sharp in the Classroom Robert Andrew Dunn Chapter 5 Tapping into Identity: Social Balance explained through Newcomers Identity and Socialization Processes in Craft Breweries Emory S. Daniel, Jr. Chapter 6 "What's in a name? Cultural heritage and naming praxis in Tampa Bay craft breweries." Travis R. Bell Conclusion: One starting point of many ... Adam W. Tyma Bibliography About the Contributors
Contents Acknowledgments Introduction: What, exactly, is "Beer Culture"? Adam W. Tyma Chapter 1 Fermenting Community: Homebrewing as Community Building Michelle Calka Chapter 2 Does Craft Beer Culture Have a Place for Women?: A Co-Cultural Autoethnography Jennifer C. Dunn Chapter 3 Falling Flat: How Nostalgia Helped Kill a Midwest Beer Brand's Revival Charley Reed Chapter 4 Social Media Suds: Blogging Beer to Stay Sharp in the Classroom Robert Andrew Dunn Chapter 5 Tapping into Identity: Social Balance explained through Newcomers Identity and Socialization Processes in Craft Breweries Emory S. Daniel, Jr. Chapter 6 "What's in a name? Cultural heritage and naming praxis in Tampa Bay craft breweries." Travis R. Bell Conclusion: One starting point of many ... Adam W. Tyma Bibliography About the Contributors
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