The contributors of this collection explore various aspects and questions surrounding craft beer culture from perspectives of business, gender, community-building, branding, and culture.
The contributors of this collection explore various aspects and questions surrounding craft beer culture from perspectives of business, gender, community-building, branding, and culture.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Edited by Adam W. Tyma - Contributions by Travis R. Bell; Michelle Calka; Emory S. Daniel, Jr.; Jennifer C. Dunn; Robert Andrew Dunn; Charley Reed and Adam W. Tyma
Inhaltsangabe
Contents Acknowledgments Introduction: What, exactly, is "Beer Culture"? Adam W. Tyma Chapter 1 Fermenting Community: Homebrewing as Community Building Michelle Calka Chapter 2 Does Craft Beer Culture Have a Place for Women?: A Co-Cultural Autoethnography Jennifer C. Dunn Chapter 3 Falling Flat: How Nostalgia Helped Kill a Midwest Beer Brand's Revival Charley Reed Chapter 4 Social Media Suds: Blogging Beer to Stay Sharp in the Classroom Robert Andrew Dunn Chapter 5 Tapping into Identity: Social Balance explained through Newcomers Identity and Socialization Processes in Craft Breweries Emory S. Daniel, Jr. Chapter 6 "What's in a name? Cultural heritage and naming praxis in Tampa Bay craft breweries." Travis R. Bell Conclusion: One starting point of many ... Adam W. Tyma Bibliography About the Contributors
Contents Acknowledgments Introduction: What, exactly, is "Beer Culture"? Adam W. Tyma Chapter 1 Fermenting Community: Homebrewing as Community Building Michelle Calka Chapter 2 Does Craft Beer Culture Have a Place for Women?: A Co-Cultural Autoethnography Jennifer C. Dunn Chapter 3 Falling Flat: How Nostalgia Helped Kill a Midwest Beer Brand's Revival Charley Reed Chapter 4 Social Media Suds: Blogging Beer to Stay Sharp in the Classroom Robert Andrew Dunn Chapter 5 Tapping into Identity: Social Balance explained through Newcomers Identity and Socialization Processes in Craft Breweries Emory S. Daniel, Jr. Chapter 6 "What's in a name? Cultural heritage and naming praxis in Tampa Bay craft breweries." Travis R. Bell Conclusion: One starting point of many ... Adam W. Tyma Bibliography About the Contributors
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