25,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 1-2 Wochen
payback
13 °P sammeln
Produktdetails
  • Verlag: 1st Book Library
  • Seitenzahl: 132
  • Erscheinungstermin: 11. Juni 2003
  • Englisch
  • Abmessung: 235mm x 157mm x 12mm
  • Gewicht: 369g
  • ISBN-13: 9781403395740
  • ISBN-10: 1403395748
  • Artikelnr.: 21165111
Autorenporträt
John Caldwell is an established content design strategist in the field of software design, including software-as-a-service and marketing. Among his many accomplishments, he has helped teams at top companies craft and govern winning strategies for voice and tone across multiple products and platforms. As the lead for content strategy at Intuit, he created and implemented a bold new strategy for voice that changed the game for TurboTax. John is a writing and innovation coach with more than 20 years of experience. In addition to user experience and content design, he has worked in magazine and broadcast journalism and continues to write on a wide array of topics, from tech to travel.