Floris Heukelom (Radboud Universiteit Nijmegen)

Behavioral Economics

• Broschiertes Buch

Produktbeschreibung

The book discusses the theories, theorists, and contexts from which behavioral economics arose and shows how this new field in economics subsequently developed. The central theme running through the book is that behavioral economics reflects and contributes to a fundamental reorientation of the foundations upon which economics was based for nearly two hundred years.

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Produktdetails

• Historical Perspectives on Modern Economics
• Verlag: Cambridge University Press
• Seitenzahl: 238
• Erscheinungstermin: 27. April 2015
• Englisch
• Abmessung: 229mm x 152mm x 14mm
• Gewicht: 372g
• ISBN-13: 9781107569546
• ISBN-10: 1107569540
• Artikelnr.: 43043601

Autorenporträt

Floris Heukelom is Assistant Professor of Economics, Radboud University Nijmegen. He specializes in the use of the experiment in twentieth-century economics and psychology. Among other journals, he has published in Science in Context, the Journal of the History of the Behavioral Sciences, History of Political Economy, and the Journal of Economic Methodology.

Inhaltsangabe

Introduction
1. Understanding human behavior
2. The incorporation of von Neumann and Morgenstern's behavioral axioms in economics and psychology
3. 'Measurement theory in psychology is behavior theory'
4. Kahneman and Tversky: heuristics, biases, and prospects for psychology and economics
5. Incorporating psychological experiments in economics and the construction of behavioral economics
6. Building and defining behavioral economics
Epilogue.