This book confines itself to study behavioral finance and evaluate the preference portfolio of chit subscribers between corporate and non-corporate chit funds. Preference portfolio is defined as the preference towards corporate and non-corporate chits based on variety of the factors influencing the preferences. The concept of chit funds which forms part of Non-Banking Financial Companies of Indian financial system. It deals with the Nexus between the financial development and economic development and the growth of chit funds in the context of failure of the formal banking system. This book discusses the said profile includes age, income, social status, and gender, and education, nature of the family, location, occupation, and family size. The determinants of the option of the chit subscribers for the chit funds in the place of bank deposits and post office recurring deposits etc. The determinants which the sample respondents considered to opt for chit funds include flexible way to save, contractual way to save, possibility to commit for future savings, unique source of credit, simple procedures, subscription amount based on dividend, dual options for savings and borrowings.