This unique text examines strategic management and its implementation in the context of what we know about how individuals and organizations actually make decisions. Through this behavioral approach, students gain a richer, more realistic understanding of how to create coherent strategies that take advantage of their organization's strengths and build their capabilities.
This unique text examines strategic management and its implementation in the context of what we know about how individuals and organizations actually make decisions. Through this behavioral approach, students gain a richer, more realistic understanding of how to create coherent strategies that take advantage of their organization's strengths and build their capabilities.
Philip Bromiley is a Dean's Professor in Strategic Management at the Merage School of Management, University of California at Irvine, USA. Devaki Rau is a Professor specializing in strategic management at the College of Business, Northern Illinois University, USA.
Inhaltsangabe
Preface 1. Cognition & Strategy 2. Purpose 3. Environment 4. Generic Strategies and How to Implement Them 5. Firm Capabilities 6. Industry Life Cycles 7. Technology and its impact on industries 8. Vertical Integration & Diversification 9. International Strategies 10. Organization and Strategy Glossary Appendix A
Preface 1. Cognition & Strategy 2. Purpose 3. Environment 4. Generic Strategies and How to Implement Them 5. Firm Capabilities 6. Industry Life Cycles 7. Technology and its impact on industries 8. Vertical Integration & Diversification 9. International Strategies 10. Organization and Strategy Glossary Appendix A
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309