Philip Bromiley, Devaki Rau

Behavioral Strategic Management

• Gebundenes Buch

Produktbeschreibung

This unique text examines strategic management and its implementation in the context of what we know about how individuals and organizations actually make decisions. Through this behavioral approach, students gain a richer, more realistic understanding of how to create coherent strategies that take advantage of their organizationà â â s strengths and build their capabilities.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 276
• Erscheinungstermin: 21. September 2017
• Englisch
• Abmessung: 235mm x 157mm x 19mm
• Gewicht: 506g
• ISBN-13: 9781138292352
• ISBN-10: 1138292354
• Artikelnr.: 57056692

Autorenporträt

Philip Bromiley is a Dean's Professor in Strategic Management at the Merage School of Management, University of California at Irvine, USA. Devaki Rau is a Professor specializing in strategic management at the College of Business, Northern Illinois University, USA.

Inhaltsangabe

Preface
1. Cognition & Strategy
2. Purpose
3. Environment
4. Generic Strategies and How to Implement Them
5. Firm Capabilities
6. Industry Life Cycles
7. Technology and its impact on industries
8. Vertical Integration & Diversification
9. International Strategies
10. Organization and Strategy
Glossary
Appendix A