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  • Broschiertes Buch

Contains contributions by scholars in the field of behavioural strategy research. Chapters deal with a number of significant issues relating to how behavioural strategy may serve to create competitive advantage, covering topics such as decision change timing, top management regulatory focus, and cognitive foundations of pricing decisions.

Produktbeschreibung
Contains contributions by scholars in the field of behavioural strategy research. Chapters deal with a number of significant issues relating to how behavioural strategy may serve to create competitive advantage, covering topics such as decision change timing, top management regulatory focus, and cognitive foundations of pricing decisions.