Behaviorism - Watson, John B.
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While this volume is written as a series of lectures and in a somewhat free and easy style, every effort has been made to present facts in unmutilated form and to state theoretical positions with accuracy. In approaching subjective psychology for the first time, the reader meets with one great difficulty. He comes in from the world of things-a world which he can manipulate, hold up, examine and change about. When he comes to subjective psychology, he leaves all this behind he has to face a world of intangibles, a world of definitions, and it takes him weeks to find out what this kind of…mehr

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Produktbeschreibung
While this volume is written as a series of lectures and in a somewhat free and easy style, every effort has been made to present facts in unmutilated form and to state theoretical positions with accuracy. In approaching subjective psychology for the first time, the reader meets with one great difficulty. He comes in from the world of things-a world which he can manipulate, hold up, examine and change about. When he comes to subjective psychology, he leaves all this behind he has to face a world of intangibles, a world of definitions, and it takes him weeks to find out what this kind of psychology is about. Rare indeed is the individual who ever thoroughly awakens to the problems discussed in the general text books of introspective psychologies current today. . Because behavioristic psychology deals with tangibles, the reader sees no break between his physical, chemical, and biological world and his newly-faced behavioristic world. He may not like the simplicity and severity of behaviorism, but he cannot fail to understand Behaviorism if he but gives it a little honest reading. Therefore, the author hopes that this book will offer a happy approach to the whole field of psychology.....
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Autorenporträt
John B. Watson (1878-1958) es recordado por fundar el conductismo clásico (a veces denominado watsoniano o metodológico), un enfoque que hace hincapié en el estudio de la conducta observable por encima de los estados mentales internos. Su famoso experimento del pequeño Alberto demostró que las emociones podían ser respuestas condicionadas, ilustrando cómo las conductas pueden moldearse a través de factores ambientales. Watson creía que la psicología debía centrarse en las acciones observables y rechazaba la introspección. Su trabajo influyó enormemente en campos como la educación, la publicidad y el estudio del desarrollo infantil. Más adelante, tras abandonar la vida académica, aplicó los principios conductistas al marketing y la publicidad, siendo pionero de la psicología moderna del consumidor.