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Human connections are the building blocks of communities, with prosperity being gained through collective effort. Yet the concept of collectivism is being drowned out, by messaging, that seeks to propel the atomisation of the individual. Rather than recognising that self-interest is best served by creating a truly civilised society. A facade of decency cannot protect the individual from the far-reaching ramifications of an unequal society, since the world is evermore interconnected, 'United we stand, divided we fall', as the saying goes. In a climate where current systems seek to spread division through misinformation poetry is a powerful story-telling tool to pass on collective knowledge. That counteracts disinformation by spreading instead connections of unity.