Sal Cincotta

Behind the Shutter

• Broschiertes Buch

Produktbeschreibung

Written primarily for wedding photographers, this manual and DVD set starts with the basics of creating a solid business plan, finding customers and marketing to them through online social media outlets and old-fashioned face-to-face meetings, and goes on to coach readers how to build their brand, differentiate their studio from others, and offer enhanced and value-added products and services. Advances in technology, changes in client’s communication methods, and ripples in the economy can all challenge a photographer, but those who follow this plan will be poised to weather the vagaries of the marketplace and achieve long-term success. The innovative format of the included enhanced audiobook is designed to present information in a way that maximizes the viewer’s experience and retention. Audio narration and a carefully timed progression of step-by-step photos demonstrate the principles of photography in an effective and seamless way that makes it easy for the viewer to understand and internalize the information.

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Produktdetails

• Verlag: Amherst Media
• Seitenzahl: 160
• Erscheinungstermin: 1. September 2012
• Englisch
• Abmessung: 249mm x 188mm x 10mm
• Gewicht: 440g
• ISBN-13: 9781608955657
• ISBN-10: 1608955656
• Artikelnr.: 36394336

Autorenporträt

Salvatore Cincotta is a professional photographer who has used his business school education and real-world experience from companies such as Procter & Gamble and Microsoft to grow his studio from a start-up to a million-dollar business in just four years. He lives in O'Fallon, Illinois.