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A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. ?Everyone who cares about american industry should read [this book]? (New York Times Book Review). Index.

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A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. ?Everyone who cares about american industry should read [this book]? (New York Times Book Review). Index.
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